Title: Social Psychology
1Social Psychology
2How does society affect our thinking and actions?
3How do people explain behavior?
- Fundamental attribution error
- Overestimating the influence of personality
- Underestimating the influence of situation
4How do our actions affect our attitudes?
- The foot-in-the-door phenomenon
- People who agree to a small action, will comply
with a larger one later.
5How does the role we play affect our attitudes
and actions?
- Philip Zimbardos prison study
- Students randomly assigned to be guards or
prisoners - Guards acted like guards
- Prisoners acted like prisoners
- Study called off after only six days because
participants were endangered by their role
playing. - Result Roles call for certain behavior if we
play that role long enough we may become that
type of person.
6How do our actions affect our attitudes?
- Cognitive dissonance theory
- Leon Festenger
- Cognitive thinking
- Dissonance Unresolved differences
- When we act differently than we believe, we
experience cognitive dissonance.
7Cognitive dissonance (cont.)
- To reduce dissonance, we will change our
attitudes (or behavior) to produce agreement. - We change our attitudes to justify past behavior.
8Cognitive dissonance (cont.)
9How do we influence each other?
- Will you conform to group pressure?
10Solomon Asch conformity study
- Comparing lengths of lines
- People rejected what they could see, to conform
with the group
11Obedience - Will you do what you are told even
if it would hurt someone?
12Stanley Milgrams shock experiments
- Teachers - gave shock (15 - 450 volts)
- Learners - received shock
- Results The majority of teachers ordered to
shock the learners complied fully, and gave the
highest level of shock.
13Stanley Milgrams shock experiments (Cont.)
14What causes prejudice?
- Scapegoat Theory
- Frustration feeling disadvantaged creates
prejudice - They caused my problems.
- The Cultural Theory of prejudice
- Emery Borgardus
- People well adjusted to a culture of prejudice
become prejudiced.
15What causes aggression?
- Frustration - aggression hypothesis
- Frustration - anger - aggression
- E.g. Hurting someone that frustrated you (not
always physical)
16Situations that increase aggression
- Hot days, pain, humiliation
17How can social perception create reality?
- The Self fulfilling prophesy
- 1. You believe something is true (even if it is
not) - 2. You act as if it is true
- 3. The other person (or country) reacts by
becoming the way you thought they were. - E.g. Bill thinks Sally is rejecting him
- E.g. The cold war - Russia v.s. U.S.
18Have you ever been In love?
- Passionate love
- Fully absorbed with the other
- Walking on clouds
- Companionate love
- A deep affectionate attachment to the other
- Based on equity and self disclosure
19Sternbergs theory of love
- Intimacy
- Passion
- Commitment
20Will you help someone in an emergency?
- The bystander effect
- Kitty Genovese
- Before helping, people must
- Notice the situation
- Interpret it as an emergency
- Assume responsibility
21Bystander effect (cont.)
- The more people are available to help, the less
chance any one person will help.
22Why do we help?
- Self interest
- The Social Exchange theory
- Cost - benefit analysis
- Will the cost (money, time, discomfort) be less
than the benefit (reduced guilt, social approval,
good feelings).