Social Media and Healthcare

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Social Media and Healthcare

• Trish Skram
• Media/Public Relations Specialist II
• Marketing/PR/Communications
• Mercy Health System
• _at_mercyhealth _at_trishskram

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Goals of social media strategy

• Begin changing the mindset of under-appreciation
• Emphasize the caring heart within the walls of
  Mercy
• Focus on why Mercy does what it does, not on what
  it does
• Build greater community involvement
• Differentiate Mercy
• Emphasize importance of having specialized care
  close to home

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Content Strategy Rock County

• Social Media Objective
• Lead the community in modeling appreciation while
  differentiating ourselves from the competition
  and building Mercys brand.

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Content Strategy Walworth County

• Social Media Objective
• Continue to promote facility as the premier
  integrated health care provider in Walworth
  County.
• Excellent community reputation and respect

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Content Strategy McHenry County

• Social Media Objective
• Continue to focus on primary and specialty care
  physician practices and immediate care centers.
• Continue to build our reputation

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Useful tools for Mercys social media monitoring
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Social Media Hub MercyPulse.org
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Facebook
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MercyBlogs.org/WordPress
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Twitter/Hootsuite
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Mobile Apps
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Other tools?

• Google Analytics
• Google Alerts
• Google

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E-newsletters
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Success/ROI

• Its not about the views, impressions or visits.
• Engagement.
• Brand management.
• Service recovery.

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Limitations to social media

• Governing bodies like HIPAA
• Lack of control
• Policy violations
• Public criticisms

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Thank you for listening!
Trish Skram Media/Public Relations Specialist
II Mercy Health System Marketing/PR/Communications
Office [phone] Twitter _at_mercyhealth
_at_trishskram trishskram_at_gmail tskram_at_mhsjvl.org