Finding Business Information for 3MA3 - PowerPoint PPT Presentation

Title: Finding Business Information for 3MA3


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Finding Business Information for 3MA3
Jeannie An, Innis Library Vivek Jadon, Mills
Library November 2007
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The Big Questions

• How do I get at the e-resources?
• I know how to find marketing information for
  Canada, but how do I get it for Hamilton or
  Burlington?
• Articles, profiles market research reports
• Competitors lists
• Market share
• Business statistics

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Your Challenges

• Hard to find information for low levels of
  geography
• Many of the establishments youre working with
  are small and private (no obligation to report
  sales, etc.)
• Statistics Canada and other agencies obligated to
  maintain confidentiality

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Innis Library web site http//library.mcmaster.ca
/innis

• Contains specific resources for business/commerce
  students
• Key links on left navigation menu
• Top Business Databases
• Research Guides for Business
• Class Guides
• Commerce 3MA3 Marketing Research
• Class Presentation Quick Start Research Guide
• Research Guide contains a list of resources you
  will find useful for this specific class

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Best Databases for 3MA3Company Industry
Information

• Business Source Complete for articles, company
  industry profiles, SWOT analyses, and more.
• CPI.Q for articles on broad Canadian industry and
  consumer trends
• LexisNexis or Factiva for access to the Hamilton
  Spectator and other local newspapers! NOTE
  Factiva is limited to 6 simultaneous users.
• MarketResearch.com Academic for market research
  reports (mostly U.S. content, but small, niche
  industries are often covered). Some reports
  profile demographic groups (e.g., Gen X, Boomers).

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Factiva Finding articles that mention Stoney
Creek Furniture
Select full-text search
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Result 65 articles, 38 of which are from the
Hamilton Spectator
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Canadian Business Database Best source for
finding local competitors

• Over 1.5 million Canadian companies!
• Includes private companies
• Provides sales and employee size (in ranges)
• Allows you to get down to the postal code level.
• Only lets you search by SIC.
• Current year only.
• Available on and off-campus.

NOTE Access is limited to 3 simultaneous users.
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Canadian Business Database Custom Search
Online tutorial available
Select search criteria create form
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Finding all the hair salons in Hamilton
Key in your SIC code(s)
Indicate city province
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Result 328 salons in Hamilton
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Entries include address, contact, employee size
sales ranges, credit rating, lines of business
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Hamilton Business DirectoryContains 11,500
profiles
Use Advanced Search modeto search by NAICS code
http//www.inform.hamilton.ca/business/
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Market Share

• No easy answers, especially when dealing with
  small companies
• Like putting together an old puzzle
• You may not be able to find all the pieces!

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Canadian Business Database Screening by Sales
Volume
Pick one or more sales ranges
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Result 31 salons with sales 500,000 - 1
Million
Click here to Modify your search
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Constructing very rough market share using
Canadian Business Database range data
Step by step guide for calculating market share
in CBD is included in the 3MA3 research guide
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Statistics Canada http//www.statcan.caGreat
source for business statistics
Search
Useful Links
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Statistics Canada Summary Tables
Statistics by subject overview of trends and
brief articles
Statistical tables also available bymetropolitan
areas
Browse or search for statistics
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Statistics Canada Community ProfilesIncludes
2006 Census Data
NEW population dwelling counts (Census 2006)
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E-STAT CANSIM and Census Data

• You may be prompted to pay for some data at the
  public Statistics Canada site. Use E-STAT via the
  Library Web Site to get that data for FREE.

Browse for data by topic here
Search for data here
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E-STAT CANSIM table 203-0001Household spending
table, Avg. clothing expenditures
Select a table choose items from the menus
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Result Create a table, bar graph, etc.
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E-STAT 2006 Census of Population Census Tracts
(neighbourhoods)
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Tract 45 includes postal code L8S 4M4
Many data display options available (e.g.,
tables, charts, graphs, etc.)
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Boundaries of Census Tract 45
Census maps available in PDF. Size of maps can be
adjusted. Click on the Reference maps link in
E-STAT to access maps.
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Library Data Service (LDS) _at_ McMaster

• The LDS serves as a central point of access to a
  wide assortment of digital numeric research data
  files.
• The collection covers a broad range of subject
  areas with an emphasis on Social Sciences, Health
  Sciences, Business and Economics.
• Wherever possible, access to these resources is
  provided through self-serve web interfaces e.g.
  E-STAT, ICPSRDirect ,etc.

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Type of Research Data

• The data files contain quantitative research
  data, including public use micro data, aggregate
  data and time-series databases.
• Library Data Service acquires data files as a
  member of two major consortia - Statistics
  Canada's Data Liberation Initiative (DLI) and
  Inter-University Consortium for Political and
  Social Research (ICPSR).

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Accessing the Data

• Access to the data files are restricted to
  current McMaster University faculty, staff and
  students for the purposes of teaching, research
  and private study only.
• All users seeking access to the survey data files
  are required to complete a user agreement form at
  the LDS before accessing the data files.
  (Individuals who wish to make commercial use of
  the data files should contact Statistics Canada
  to obtain their own licensed copy of the data.)
• The access to data is given on a CD/DVD-ROM, USB
  drive etc or where ever possible, through
  self-serve web interfaces such as ICPSRDirect etc.

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Canadian Data Sources

• Data Liberation Initiativehttp//www.statcan.ca/e
  nglish/Dli/dli.htm Provides access to Statistics
  Canada public use microdata files, databases and
  geographic files. Use of these files is limited
  to academic research and teaching purposes.

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Canadian Business Patterns

• Focus CBP contain data that reflect counts of
  business establishments by 9 employment size
  ranges and industry using the North American
  Industry Classification System (NAICS). Before
  December 2004, the data is also available using
  the Standard Industrial Classification (SIC).
• Geography Groupings Province/territory, Census
  Division, Census subdivision and Census
  Metropolitan Area
• Data coverage 1988 2007.

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Financial Performance Indicators for Canadian
Business (FPICB)

• Focus FPICB is an authoritative reference source
  of 15 key financial ratios by industry groupings
  compiled from the North American Industry
  Classification System (NAICS 2002). It is based
  on up-to-date, reliable and comprehensive data on
  Canadian businesses, derived from Statistics
  Canada databases of financial statements.
• Volume 1 covers large incorporated firms in both
  the financial and non-financial sectors, at the
  national level, with annual sales revenue
  exceeding 25 million.
• Volume 2 covers medium-sized incorporated firms
  in the non-financial sector, at the national
  level, with annual sales revenue between 5
  million and 25 million.
• Volume 3 covers small-sized incorporated firms in
  the non-financial sector, at the national level,
  with annual sales revenue between 30,000 and 5
  million.
• Data coverage 1994 2005.

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Inter-corporate Ownership

• Focus The Inter-corporate ownership directory is
  the most authoritative and comprehensive source
  of information available on corporate ownership,
  a unique directory of "who owns what" in Canada.
  It tracks the ownership of the largest Canadian
  corporations and provides up-to-date information
  reflecting recent corporate takeovers and other
  substantial changes.
• The Inter-corporate ownership directory lists
  more than 95,000 corporations, illustrating at a
  glance the hierarchy of subsidiaries within each
  corporate structure. The entries for each
  corporation provide both the country of control
  and the country of residence. As well, the
  inclusion of the Standard Industrial
  Classification code enables study by industrial
  sector.
• Data coverage 1995 2007.

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Library Data Service _at_ McMasterContact
Information

• Location Mills Memorial Library, Room L111
• Telephone (905) 525-9140 Ext. 23848
• E-mail vivek_at_mcmaster.ca
• Hours of Service
• 900 am 100 pm
• 200 pm 500 pm

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GMID Consumer Lifestyles Canada, 134 page
report (numbers analysis)
GMID also includes statistics, market reports,
market shares company factfiles.
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Books in Print

• Best Customers - Demographics of Consumer Demand,
  3rd ed.
• Identifies who the best and biggest customers are
  for hundreds of individual products and services
• U.S. focus
• INNIS Reference HC 79 .C6 R87 2005
• FPmarkets Canadian Demographics 2007
• Contains current demographic data for almost all
  markets across Canada. Has information at the
  city level.
• INNIS Reference HC 111. S96 2007

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Quick Start Page for 3MA3http//library.mcmaster
.ca/innis/find/3mc3.htm
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Innis Library Research Help Desk

• Hours
• M-F 900 am to 500 pm
• Phone
• (905) 525-9140, ext. 23318
• e-Mail
• innisref_at_mcmaster.ca
• IM
• http//library.mcmaster.ca/justask/chat.htm