BlackBerry 8707hTM - PowerPoint PPT Presentation

Title: BlackBerry 8707hTM


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BlackBerry 8707hTM
???????
Japanese-language Smartphone
Mobile Monday
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??????????? ?????Research In Motion
Limited ?????????????????? Senior Technical
Account Manager
???????????? John McAndrews
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Research In Motion

• Founded in 1984
• BlackBerry launched in 1999
• Headquarters in Waterloo, Canada with offices in
  the USA, Europe, Asia Pacific and Japan
• Over 6,000 employees globally
• Traded on NASDAQ (RIMM) and TSX (RIM)

Subscribers
(Thousand)
1,000
9,000
8,000
800
7,000
6,200
600
5,500
4,900
4,300
3,650
400
3,110
2,510
2,044
1,657
200
1,340
0
Q105
Q205
Q305
Q405
Q106
Q206
Q306
Q406
Q107
Q207
Q307
Q407
Q108
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The Wireless Leader
First wireless data developer in North America
1988 and first handheld shipped in 1997
Worlds largest wireless design group dedicated
to wireless data innovation
Focus on wireless research and development 65
million (7 of revenue) in Q4 FY07
ISO certified company-wide Excellence in wireless
product manufacturing Best of breed,
dedicated SMT facilities
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Accelerating Revenue Growth
Revenue (USM)
Revenue generated fromhardware, service, software
1,200
1,082
1,000
Q1 FY08 revenue grew 76.5 over same quarter last
year (US613.1M to US1.08B)
930
835
800
659
Drivers are
613
600
561
561
490
454
405

• Global expansion of the BlackBerry platform
• Execution by our carrier partners
• New product launches

400
366
310
270
200
0
Q105
Q205
Q305
Q405
Q106
Q206
Q306
Q4 06
Q107
Q207
Q307
Q407
Q108
6
BlackBerry 300 Networks in 120 Countries
Countries with BlackBerry coverage
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Growing Presence in Japan
Leadership Position in Japanese Enterprise Market

• Launched service with NTT DoCoMo in September
  2006.

• Initially satisfied built up demand for foreign
  multinationals with English language product.

• Expanding to Japanese firms and further
  penetration of multinationals with Japanese
  language.

• More innovation and new products to come.

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Strong Presence in Asia Pacific

• BlackBerry was first introduced in Hong Kong in
  May 2002Strong presence in Asia Pacific 32
  carriers in 17 markets

• Australia Optus, Telstra, Vodafone
• China China Mobile
• Fiji Vodafone Fiji
• Guam MPULSE
• Hong Kong 3, CSL, SmarTone, PCCW, Peoples
• India Bharti Airtel, Hutch India
• Indonesia Indosat, Telkomsel, XL
• Korea KT Powertel

• Macau Hutchison, CTM
• Malaysia Maxis, Celcom
• New Zealand Vodafone
• Philippines Globe, Smart
• Singapore M1, SingTel, StarHub
• Sri Lanka Dialog Telekom
• Taiwan Taiwan Mobile
• Thailand AIS, True Move

And growing plan to add more carriers in coming
months
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BlackBerry 8707hTM Localization
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What is BlackBerry ?
The BlackBerry Enterprise Solution is a flexible,
IT friendly solution that provides mobile users
with secure wireless access to their enterprise
e-mail and business critical applications.
Currently
BlackBerry adoption
The users corporate e-mail is pushed to the
device instantly. It can be then read immediately
or during down time. The user is now always on
and always connected.
Users bring their laptop with them everywhere
which is very bulky and time consuming to connect
The BlackBerry Enterprise Solution has been
approved for storing and transmitting sensitive
data by several main government groups
The BlackBerry provides end-to-end AES encryption
which allows corporations to trust that all data
transmissions and data storage is safe regardless
of the location.
This is secure only if users are not able to
bring their laptop outside of work or forward
e-mails to their phone
IT policies can also enforce multiple other
security practices like out of network device
wiping or password length
If a BlackBerry is lost or stolen, administrators
are able to remotely wipe the device, lock the
device, enforce or change a password, and change
the home screen message
If a laptop is brought outside the office there
is no way to manage security or prevent the loss
or theft of proprietary information
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BlackBerry Enterprise Solution
End to End AES Encryption
2G
Internet
Groupware
2.5G
BlackBerry Enterprise Server (BES)
BlackBerry Smartphone
Firewall
3G
Instant Messaging Server
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BlackBerry Japanese Localization
Scope
BlackBerry Device Software
BlackBerry Enterprise Server
BlackBerry Desktop Software
All associated product documentation
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BlackBerry Japanese Localization
BB Enterprise Server
BB Device software
2G
Internet
2.5G
Firewall
BB Desktop software
3G
Full Localization
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BlackBerry Japanese Localization
BlackBerry Device Software 4.2.2
Japanese Localization
1)No hardware change 2)BlackBerry Device software
User Interface 3)Japanese input system 4)All
applications (Address book, Calendar
etc) 5)Yomi field support (Last, Fast and Company
name)
4.2.2 New features
1)New set up Wizard 2)BlackBerry Messenger
(standard out of the box feature) 3)Spell check
(Alpha language)
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BlackBerry Japanese Localization
BlackBerry Japanese input system
1)Integrated with kana/kanji conversion
engine 2)Romaji input 3)Word completion 4)Next
word prediction 5)Learning feature 6)Large word
coverage (gt200K words) 7)Ease of use
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BlackBerry Japanese Localization
BlackBerry Enterprise Server 4.1.4
Japanese Localization
1)BlackBerry Manager user Interface 2)BES
Installer user Interface 3)For both Microsoft
Exchange and IBM Lotus Domino 4)Shift JIS
Encoding Attachment sever support 5)Yomi field
synchronization (Last, Fast and Company name)
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BlackBerry Japanese Localization
BlackBerry Desktop Software 4.2.2
Japanese Localization
1)BlackBerry Desktop Software user interface 2)
BlackBerry Desktop Software Installer 3)Yomi
support
4.2.2 Enhancement
1)Switch Device Wizard 2)Support Windows Vista,
Outlook 2007