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Welcome to AB140
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Title: Welcome to AB140
1
Welcome to AB140
- Introduction to Management
Unit 3 Seminar Planning
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Agenda
- General Questions and Announcements
- Introduction
- Levels of Planning
- Mission
- Strategic Vision
- Recap
- Unit 3 Assignment Q A
- Conclusion of Seminar
3
Introduction
- In Unit 3, we are considering
- That planning is one of the four primary
functions of management. - That planning involves a systematic process of
making decisions about goals and activities that
will be carried out by individuals, groups, and
the organization. - That successful management depends on an accurate
and thorough evaluation of the organization's
environment.
4
Levels of Planning
- In a business sense, how many levels of planning
do you imagine that there are? - Can you name them?
5
3 Levels
- There are levels of planning that go hand-in-hand
with the three levels of Management. What are the
three levels of management?
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3 Levels of Planning
- There are 3 levels of management (top, middle,
and frontline). - The 3 levels of planning that correspond to each
are - Strategic (top-level)
- Tactical (middle-level)
- Operational (front-line level)
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Strategic Planning
- involves making decisions about the
organizations long-term goals and strategies. - Senior Executives (top level managers) are
responsible for the development and execution of
the business strategic plan.
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Tactical Planning
- translates the strategic goals into specific
goals and plans related to carrying the strategy
out using the various departments of the
business. - Middle managers generally are responsible for
the development, communication, and execution of
tactical planning.
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Operational Planning
- identifies the specific procedures and processes
required at lower levels of the organization. - Frontline managers usually focus on carrying out
the day-to-day, routine tasks necessary to meet
these functions.
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If you have questions or comments about the 3
levels of planning, please add them.
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Mission
- What is meant by a business mission?
- How would you define mission in your own words?
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Mission
- The first step in strategic planning is
establishing a mission, vision, and goals for the
business. - Mission articulates (in varying degrees) the
business purpose. It answers the question of why
the business exists in the first place. - what the business does, who its audience is,
what its values are.
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Strategic Vision
- Note Vision Statements describe what the
business is trying to become in the future where
it sees itself becoming in the future. - For example Redmond, WAs vision statement is
Together we create a community of good
neighbors.
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Assignment Questions
- There are 3 graded assignments in Unit 3. They
are - Discussion Board You are introduced as part of
your reading assignment to the business case
study, Sandwich Blitz, Inc. which we will
continue to consider at various times throughout
this course. - Refer back to the description of the company and
to your reading on Levels of Planning - After completing the readings, in your judgment,
what are some considerations that Dalman and Lei
must have at each of the three levels (strategic,
tactical, and operational) of planning for
Sandwich Blitz, Inc? - Be sure to address each of the three levels.
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Dropbox Assignment
- paraphrasing
- After reading the scenario about Dalman and Lei
and the readings for Unit 3, what do you think
are the strengths, weaknesses, opportunities, and
threats (SWOT) that the business faces if Dalman
and Lei commit to a large-scale expansion of
their business? - Be sure to identify at least one strength, one
weakness, one opportunity, and one threat that
apply to the scenario.
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Quiz
- Dont forget that you can take the Quiz as often
as you need to during the Unit Week prior to the
Tuesday midnight deadline until you get the score
that you desire.
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Thank You for Attending!
- This concludes our seminar for Unit 3. I
appreciate your taking the time out to join me
and to invest in the concepts.
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Instructor Contact Information
