Creativity In Context SAGA OF THE RACOON BEYOND BRAINSTORMINGSession

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Creativity In Context SAGA OF THE RACOON BEYOND BRAINSTORMINGSession

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innovation team a s & b s no c s or d s decision makers driver facilitator no ... .then confirm away from campus round table audio visual tape record 6-8 ... – PowerPoint PPT presentation

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Title: Creativity In Context SAGA OF THE RACOON BEYOND BRAINSTORMINGSession

1
Creativity In Context SAGA OF THE RACOONBEYOND
BRAINSTORMINGSession

BA 303- B2B MARKETING LINDELL PHILLIP CHEW

2
INNOVATION SESSION Agenda

Overview-BRIEFING DOCUMENT
CREATIVITY objectives
Rules
Activities
Summarize
Next steps

3
Overview

Quick overview of what this meeting is all about
Agenda
What to expect

4
INNOVATION SESSION Objectives

Describe the objective(s) of the exercise
New product or service ideas?
New feature ideas?
Feature/product naming?
Promotion ideas?
New process for doing something?
Define top requirements or restrictions.

5
INNOVATION TEAM

AS BS NO CS OR DS
DECISION MAKERS
DRIVER
FACILITATOR
NO LAME DUCKS
NO NOMINAL TITLE HOLDERS
INSIDER V OUTSIDER

6
MEETING FIRST EXPLORE.THEN CONFIRM

AWAY FROM CAMPUS
ROUND TABLE
AUDIO VISUAL
TAPE RECORD
6-8 PLAYERS POSITIONING
BETTER PART OF THE DAY
EARLY IN THE MORNING
NEVER ON MONDAY

7
Explore- NO Rules

No idea is a bad idea
Be creative
Take risks
No criticism allowed
KNOWN ELEMENT A KNOWN ELEMENT B NEW PRODUCT C

8
EXPLORE Creative Activities

KEY TRIGGERING , ROLE PLAYING , ROLE REVERSAL
SYNECTICS
Generate lots of ideas
Use games and exercises to warm up your
creative thinking
When ideas slow down, try another exercise to
generate fresh ideas
Breaking into smaller groups may be helpful
Use a computer to capture every comment/idea (in
Microsoft PowerPoint, of course, using Meeting
Minder)

9
DONT SQUELCH CREATIVITY