The Ultimate Cheat Sheet For Festive Season Campaigns

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The Ultimate Cheat Sheet For Festive Season Campaigns

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Navratri marks the beginning of the official festive season of India. And with this begins the great Indian marketing (read discount) league. – PowerPoint PPT presentation

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Title: The Ultimate Cheat Sheet For Festive Season Campaigns


1
The Ultimate Cheat Sheet For Festive Season
Campaigns
  • OMLOGIC.COM
  • http//www.omlogic.com/blog/ultimate-cheat-sheet-f
    estive-season-campaigns

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(No Transcript)
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Innovate. Innovate. Innovate.
  • Innovate to declutter and stand out! As Thomas
    Edison once said, There is a way to do it better
    find it!, that is precisely what you need!
    Come with a better way of marketing your
    product/services great discount is one aspect
    of your overall marketing, dont make it the way
    of life. Innovation is key to disruption. And you
    can either disrupt or be disrupted.

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Turn the traditional shopping/gifting experience
on its head
  • Its not about the typical what will you gift
    this Diwali. It is about invoking the holier than
    thou holiday spirit amongst the audience. The
    entire shopping/gifting experience should be for
    them to extend their happiness and holiday
    celebration, not to get them in the holiday mode.
    Non-traditional gifting is a great opportunity
    for all kind of brands (value based versus price
    based).

5
Run local and targeted awareness ads
  • Go local in your approach from Facebook ads to
    Instagram ads to Google search, ensure you add a
    dash of local in your content and creatives. This
    will help you reach the right target audience,
    create brand visibility and increase sales.

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Ensure your content has both emotional and
physical call to action
  • Content is the biggest asset ensure the content
    designed for festive season appeals to both the
    right side and the left side of the consumers
    brain. The perfect mix of emotional and physical
    call to action is what makes the content
    shareworthy.

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Be the festival spirit epitomized
  • Everything from the look of your page to the
    tonality should reflect the holiday spirit. Your
    customer service and other touch-points need to
    match-up to this expectation. Make people feel
    special, specifically during this time.
  • We hope you have a fabulous festive season and
    just in case you are struggling with the right
    campaign, well, our team of experts would love to
    help you! Drop in a mail at info_at_omlogic.com or
    drop by to our office in Connaught Place.

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OMLOGIC
  • OMLogic is one of the premium digital
    communications agency based in India. We are a
    team driven by our passion for digital media and
    what impact it can provide to a message. The
    message could be for a societal change, a brand,
    a consumer, an NGO, a government or any other
    entity
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