Title: The Ultimate Cheat Sheet For Festive Season Campaigns
1The Ultimate Cheat Sheet For Festive Season
Campaigns
- OMLOGIC.COM
- http//www.omlogic.com/blog/ultimate-cheat-sheet-f
estive-season-campaigns
2(No Transcript)
3Innovate. Innovate. Innovate.
- Innovate to declutter and stand out! As Thomas
Edison once said, There is a way to do it better
find it!, that is precisely what you need!
Come with a better way of marketing your
product/services great discount is one aspect
of your overall marketing, dont make it the way
of life. Innovation is key to disruption. And you
can either disrupt or be disrupted.
4Turn the traditional shopping/gifting experience
on its head
- Its not about the typical what will you gift
this Diwali. It is about invoking the holier than
thou holiday spirit amongst the audience. The
entire shopping/gifting experience should be for
them to extend their happiness and holiday
celebration, not to get them in the holiday mode.
Non-traditional gifting is a great opportunity
for all kind of brands (value based versus price
based).
5Run local and targeted awareness ads
- Go local in your approach from Facebook ads to
Instagram ads to Google search, ensure you add a
dash of local in your content and creatives. This
will help you reach the right target audience,
create brand visibility and increase sales.
6Ensure your content has both emotional and
physical call to action
- Content is the biggest asset ensure the content
designed for festive season appeals to both the
right side and the left side of the consumers
brain. The perfect mix of emotional and physical
call to action is what makes the content
shareworthy.
7Be the festival spirit epitomized
- Everything from the look of your page to the
tonality should reflect the holiday spirit. Your
customer service and other touch-points need to
match-up to this expectation. Make people feel
special, specifically during this time. - We hope you have a fabulous festive season and
just in case you are struggling with the right
campaign, well, our team of experts would love to
help you! Drop in a mail at info_at_omlogic.com or
drop by to our office in Connaught Place.
8OMLOGIC
- OMLogic is one of the premium digital
communications agency based in India. We are a
team driven by our passion for digital media and
what impact it can provide to a message. The
message could be for a societal change, a brand,
a consumer, an NGO, a government or any other
entity