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In contemporary times, the phenomenon of influencer marketing has emerged as a formidable force in the advertising domain. Companies and brands have realised the potential of social media influencers to reach out to a vast consumer base. However, this trend has been criticised for its dearth of transparency and accountability. In this blog, as an Indian marketing coach, I shall delve into the significance of transparency and responsibility in the influencer space.
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The PM Kisan Yojana is transforming Indian agriculture by providing financial support to small and marginal farmers. With Rs. 6,000 annually, this initiative promotes financial inclusion, reduces dependence on moneylenders, and boosts morale. It ensures direct benefit transfers, fostering transparency and economic stability in rural areas.
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ROLE OF EXPORT PROMOTION AGENCIES IN INTERNATIONAL TRADE Presentation by R. ASOKAN Jt. Director FEDERATION OF INDIAN EXPORT ORGANISATIONS Southern Region