Getting Moving: Joiningup sport, health - PowerPoint PPT Presentation

Title: Getting Moving: Joiningup sport, health


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Getting Moving Joining-up sport, health
sustainable transport

• Ben Lee, Shared Intelligence

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INTRODUCTION

• Progress through Partnership
• Part of SE Regional Improvement and Efficiency
  programme
• Supporting partnership development in the
  Southeast
• Especially helping achieve Local Area Agreement
  targets
• Sport, health, and sustainable travel among
  Top 10 LAA indicators

ACTIVE SUSSEX NETWORK
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MAXIMISING IMPACT MY TWO PROPOSITIONS TODAY

• Can maximise impact by
• Combining knowledge during service design stage
• Health professionals
• Sports leisure professionals
• Sustainable transport professionals
• Joining up or merging behaviour change
  interventions
• Combining different but similar activities into
  bigger brands
• Reducing competition for the same audience

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MAIN MESSAGES TODAY

• Three reasons why this moment has potential for
  change and impact
• Public spending cuts mean duplication or
  different but similar cannot be afforded
• Plethora of activity around healthy lifestyle and
  transport choices risks competing for and
  splitting same audience and reducing overall
  impact
• Local Area Agreement targets on sport, obesity,
  and sustainable transport have the attention of
  corporate decision-makers

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LOCAL AREA AGREEMENTS
Synergies
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WHAT HAPPENS NOW?

• Going to
• Use LAA indicators as a way in to explain why
  joining up is vital
• Ask you to discuss with colleagues
• Combining professional knowledge
• Joining up or merging interventions

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LOCAL AREA AGREEMENTS

• National Indicator 8 Physical activity 3 x 30
• National Indicator 56 Obesity in year 6 children
• National Indicator 175 Sustainable access and
  transport
• NI8 3x30 NI56 Obesity NI175 Sustainable
  transport
• E Sussex X X
• W Sussex X X
• Brighton X X X

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THE TOP 10 South East
THE TOP TEN LAA INDICATORS IN THE SOUTH EAST
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LOCAL AREA AGREEMENTS
LAA targets have senior managers
attention Shorthand way to describe objectives
were doing this to support NI8, 56, and
175 Good data is available - progress impact
(not so much on 175)
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LOCAL AREA AGREEMENTS

• National Indicator 8 Physical activity 3 x 30
• National Indicator 56 Obesity in year 6 children
• National Indicator 175 Sustainable access and
  transport
• taking each in turn

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NATIONAL INDICATOR 8 Sport England KPI 1- 3x30
NATIONAL INDICATOR 8 ( Sport England KPI 1) -
3x30 mins
THE TOP TEN LAA INDICATORS IN THE SOUTH EAST
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NATIONAL INDICATOR 8 Sport England KPI 1- 3x30

• Where does this come from?
• Choosing Health White Paper - 8.3bn annual cost
  of inactivity
• Sport England 1m more people participating in
  sport for the 2012 Olympics
• Welfare Reform reducing Incapacity Benefit

THE TOP TEN LAA INDICATORS IN THE SOUTH EAST
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NATIONAL INDICATOR 8 Sport England KPI 1- 3x30
South East picture in 2008/09 a bit better than
average 22.3 of adults in the SE were doing 3 x
30m compared to 21.3 nationally Highest -
Western home counties Banbury to
Chichester Lowest - North and E Kent, seaport
towns, Reading, Slough, Crawley (Sport England
KPI 1 data)
THE TOP TEN LAA INDICATORS IN THE SOUTH EAST
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NATIONAL INDICATOR 8 Sport England KPI 1- 3x30
South East picture in 2008/09
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NATIONAL INDICATOR 8 Sport England KPI 1- 3x30

• How is it delivered?
• Information campaigns - eg Change for Life
• Local capacity building and healthy living
  projects eg Chances for Change
• Participation promotion eg free swimming,
  community sports events

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NATIONAL INDICATOR 56 - Obesity in primary school
age children in Year 6
NATIONAL INDICATOR 56 - Obesity in primary school
age children in Year 6
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NATIONAL INDICATOR 56 - Obesity in primary school
age children in Year 6

• Where does this come from?
• Governments Obesity strategy Jan 2008
• Concern over trends in sedentary lifestyle and
  loss of play opportunities
• Concern over increasing consumption of
  pre-prepared meals and high calorie/low nutrition
  meals

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NATIONAL INDICATOR 56 - Obesity in primary school
age children in Year 6

• South East picture in 2007/08
• South East Coast SHA found 15.8 of Year 6 were
  obese
• South Central SHA found 16.3 obese
• Both better than national average of 18.3
  nationally
• which has risen slightly
• Lowest levels in Surrey, Bucks, Hastings, and W
  Sussex
• Highest in Southampton, IoW, Medway and
  Portsmouth

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NATIONAL INDICATOR 56 - Obesity in primary school
age children in Year 6

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NATIONAL INDICATOR 56 - Obesity in primary school
age children in Year 6

• How is it delivered?
• School policies around meals
• School curriculum interventions on diet and
  physical activity
• After school clubs and activities eg MEND clubs
• Promotion of safe walking and cycling to school
• Infrastructure changes to create active
  environments eg through school rebuilds,
  provision of public play spaces

THE TOP TEN LAA INDICATORS IN THE SOUTH EAST
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NATIONAL INDICATOR 175 - Access to services
facilities by public transport, walking cycling
NATIONAL INDICATOR 175 - Access to services
facilities by public transport, walking cycling
THE TOP TEN LAA INDICATORS IN THE SOUTH EAST
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NATIONAL INDICATOR 175 - Access to services
facilities by public transport, walking cycling

• Where does this come from?
• Traffic congestion from private car use
• Climate change mitigation and CO2 reductions
• Reducing inequality and social inclusion requires
  equal access to essential services
• Not just about municipal services also includes
  travel for shopping and work

THE TOP TEN LAA INDICATORS IN THE SOUTH EAST
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NATIONAL INDICATOR 175 - Access to services
facilities by public transport, walking cycling

• South East picture
• Travel by private car is slightly higher than
  national average
• Road transport one of publics highest priorities
  under what needs improving
• Fewer children walk or bus to school and more are
  driven
• More people drive to work and about the same
  cycle as elsewhere and takes longer to commute
  to work

THE TOP TEN LAA INDICATORS IN THE SOUTH EAST
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NATIONAL INDICATOR 175 - Access to services
facilities by public transport, walking cycling
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NATIONAL INDICATOR 175 - Access to services
facilities by public transport, walking cycling

• How is it delivered?
• Participation campaigns eg Bike Week
• Promotion of safe walking/cycling eg walking
  school buses
• Infrastructure investment eg cycle paths,
  signed routes
• Road user charging and rationing eg parking,
  and tolls

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POTENTIAL FOR JOINING UP

• How is it delivered?
• Mass campaigns and promotion
• Multi and single site events and festivals
• Clubs and group activities
• Infrastructure planning
• Websites

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BACK TO WHY NOW?

• Public spending cuts and risk of duplication
• Competing for same audience
• Local Area Agreement targets on sport, obesity,
  and transport require similar behaviour changes
  and target over-lapping demographics

Synergies
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DISCUSSION IN GROUPS
Discussion one LEFT hand side Discussion
two RIGHT hand side test out these propositions
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DISCUSSION IN GROUPS

• Joining up and merging activities
• Creating bigger brands
• Reducing competition for same audience

Discussion one
Sports leisure
Health
Sustainable transport
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DISCUSSION IN GROUPS

• Joining-up by design
• Combining professional knowledge
• Finding new synergies

Discussion two
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DISCUSSION IN GROUPS

• Discussion one (left hand side)
• Thinking through the pros and cons of joining up
• Identify three projects
• Pick two (intelligently or arbitrarily) which
  could be joined up
• List pros and cons in terms of
• Marketing
• Participation
• Cost
• Overall impact

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DISCUSSION IN GROUPS

• Discussion two (right hand side)
• Do the different professions spot new
  opportunities?
• Identify three projects
• Pick one (intelligently or arbitrarily)
• Ask
• Transport colleagues what changes would they
  make?
• Health colleagues how would they improve it?
• Sports colleagues same again

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DISCUSSION IN GROUPS
Feedback Discussion one Q two pros and cons
from each group? Discussion two Q what was
similar or different in the suggested
improvements?
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Getting Moving Joining-up sport, health
sustainable transport

• Ben Lee, Shared Intelligence