PartiesOnTheRun'com - PowerPoint PPT Presentation
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Title:
PartiesOnTheRun'com
Description:
Buyers only see pictures of what they are getting. New market ... Wedding Planners. Other online websites who offer online party planning. Business Model ... – PowerPoint PPT presentation
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Title: PartiesOnTheRun'com
1
PartiesOnTheRun.com
- Presentation by
- Meridith Hall
- Tami Bertulfo
- Courtney Simmons
- Robin Herring
- LaDonna Ladnier
2
Introduction
- Mission Statement
- Objectives
- Organizational Structure
- SWOT Analysis
- Market Segments
- Competitors
- Business Model
- Electronic Marketing
3
Mission Statement
- To provide the individuals and businesses in the
Huntsville-Decatur-Athens metropolis a new option
for their event planning needs.
4
Objectives
- Provide speed and ease of the Internet
- Make the customers dreams become reality
- Establish long-term relationships with local
businesses - Establish long-term relationships with clients
- Be the one stop shop for all your party needs
5
Organizational Structure
Everyone is an equal contributor/partner in this
organization!
6
SWOT Analysis
- Strengths
- Convenient party planning from home
- Helpful hints and ideas for clueless party
planners - Fast and easy party planning
- Weaknesses
- Buyers only see pictures of what they are getting
- New market entrant
7
SWOT Analysis (continued)
- Opportunities
- Busy parents
- Holidays and special occasions year round
- First time or troubled party planners
- Threats
- Stores who offer party supplies
- Stores who offer a party package
- Stores who offer rental items for parties
8
Market Segments
9
Competitors
- Brick-and-mortar party supply stores
- Party package locations
- Rental companies
- Wedding Planners
- Other online websites who offer online party
planning
10
Business Model
- Manufacturing/Direct Sales Model
- Eliminate middleman
- Personal sales
- Hands-on customer service
- Customization
11
Electronic Marketing
- www.partiesontherun.com
- Information about our company
- Scrapbook of Pictures/Ideas
- Promotions and Advertising
- Market through various websites
- Yahoo
- Lycos
- Pricing Strategy
- Bundling
12
(No Transcript)
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