What About Personalization Strategy? - PowerPoint PPT Presentation

Title: What About Personalization Strategy?


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A 5-STEP
Build The Smart Personalization Strategy
ROADMAP
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"CREATE A STRATEGY TO BREAK OLD
Personalization
MARKETING PATTERNS."
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• ATTAIN BETTER

CONVERSION
IT HELPS MARKETERS
RATES
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MARKETERS
IN 2018
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In 2018, marketers were relatively unsuccessful
and unsatisfied with the strategies they
acquired and the results they achieved with it.
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ENGAGE YOUR SEGMENTED USERS WITH A SIMPLE
MESSAGE
See the loopholes and what to do further to
create a smart personalization strategy.
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The marketers were not aware of what they were
trying to solve.
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LOOPHOLES THE
They did not test and created a hypothesis of
their personalized ideas.
MARKETERS FACE
There were not enough resources to support
sustain the personalized target segments.
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CHALLENGES OF MARKETING STRATEGY
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How to get started
Internal resources
Website review
Budget and ROI
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HOW SEGMENTATION
Engaging
Customizable
IS THE FOUNDATION
Sticky
Optimizable
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PERSONALIZATION STRATEGY-
ROADMAP
Define personalization
Create personalized insights
A self-selected personalization
Personalization prioritization
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Implicit
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This type of
TYPES OF
personalization is usually based on visitor
behavior.
PERSONALIZATION
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Explicit The explicit factors are the
geographical location and other useful info.
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Making personalization your priority must be a
choice and not an option. Sometimes you can still
MAKE IT PRIOR
fail if you have enough resources and advanced
tools.
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Personalization prioritization
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MAKE
See if you have enough data about the customers.
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RIGHT
Create a segment of users first before moving
onto personalization.
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STRATEGY
Evaluate if you have an experimentation team .
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Take a look at the resources you have to
maintain the segments.
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Deductive research
Deductive personalization begins when you assume
how your customers will react to personalized
messages based on existing theories.
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GET IDEAS FOR
CUSTOMIZED
Inductive research A great way to get insights
is AB testing, which you might already be
practicing optimizing your site.
MESSAGES
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