Title: How retina banner plugin can be used for revive adserver
1What is retina display, its advantages and how
Retina banner plugin will be used for
Revive Adserver?
2 Retina Display
- The Retina display has widely noticed in the
marketing industry. - As all we know the Retina Display is a brand
name that has been launched by the Apple for
screens with higher pixel density and resolution. - A display which packs over 300 pixels per inch
are categorized as Retina, this number is very
important because above that value, the human eye
could not recognize the individual pixels. - It indicates that the images and the text
appear will be much sharper than a standard
display.
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4- The pixel density is very tight so when you
view from the typical viewing distance, dots
(pixels) are imperceptible to the human eye. - The main purpose of retina display technology
is to make the angled and curved lines appear to
be smooth lines. - For example, previously in a non-retina display,
the iPhone had a jaggy look on some angles, why
because the pixels are oriented in a square grid
pattern. - But after the retina display, the dots became so
small and close together, which makes the angled
lines and curves appear to be flawless.
5- Density and distance are the two crucial
elements to whether or not the pixels are
perceptible. - In general, if the screen is big, your eyes are
more likely to move from it and even the pixel
density is lower will be qualified as a retina
display.
6- Lets consider an example the iPhones from 4 to
5s has a pixel density of 326 ppi (Point per
Inch) whereas the 13 inch Mac Book Pro has only
227 ppi. - But this has been qualified as a retina because
you hold a phone closer to your face that laptop.
This represents clearly that the screen will be
related to retina if it is sharp enough for the
human eye not to be able to see the individual
pixels at a typical usage distance.
7Size of the icon
- In a simpler way, the devices display has
been converted to retina by doubling the number
of pixels vertically and horizontally by Apple.
- It is nearly four times as many pixels when
compared to non-retina counterpart. - The user interface elements like icons and
menus would look tiny. To compensate this, Apple
have created Hi-DPI (Dots Per Inch) mode where
each elements has been doubled in size vertically
and horizontally and it appears in the same size
as it would on a non-retina display.
8Size of the icon
- As far now, we have seen some of the technical
aspects of Retina. - Now lets see the benefits of the retina
banner ads after it came to the ad server. - In order to attract more customers, it is very
much essential to have the high resolution image
for a better visibility. - The plugins which equipped with this
technology offers numerous advantages compared to
the non-retina display. - User experience is considerably great
9Premium User Experience
- The low quality resolution and a pixel density
produce murky images due to noticeable individual
pixels. - The main advantages of retina display is it
provides a better visual experience by displaying
crisp and a detailed images with a smooth edges
and a fine print. - For consuming the contents such as graphics,
videos, images, web articles, games and ebooks,
the retina display will be best suited for this
to present in an awesome manner.
10Display information will be more due to higher
resolution and a pixel density
- When compared the display panels with lower
resolution, retina display has the capacity to
display more information without affecting the
image quality. - This means that running the apps or ads in
windows side by side, the image scalability will
be better. - One of the greatest advantages in high
resolution display is that it can be useful and
visible even if more information fits on the
screen.
11Quality of the colour
The retina display boosts the saturation of a
colour which gives a better contrast between the
colours. This gives the user a better viewing
experience in apps, running the ads, browsing the
web etc.
12Eyestrain will be considerably less due to
sharper image reproduction
- With its clarity, retina display reduces the
eyestrain. The people who spend too much time in
front of a tablet, computer or phone may suffer
from eyestrain which is characterised by pain in
or around the fatigue, headaches, eye, double
vision, and or blurred vision. - Display panels with higher resolution and a
pixel density can lessen the eyestrain and
prevents the users from drawing the eyes near
their devices as they exert an effort to focus on
a particular display area.
13The marketing proposition of the retina display
is to provide an exceptional viewing experience
by making individual pixels invisible and thereby
images smoother and sharper from a normal viewing
distance.
14Retina HD displays
There are some unique features in HD displays
which includes colour accuracy from corner to
corner for the better wide angle viewing, dual
domain pixels and an improved polarizer for
clearer viewing when we view the devices with
sunglasses and a precisely aligned crystals for
the enhanced viewing experience with sharper text
and deeper blacks.
15Pixels
With the advancement of technology, we got new
things with the incredible features every day. 4k
and 5k displays are one among that. Lets have
some idea about the difference between 4k and 5k
displays.
16Difference between 4k and 5k
- Roughly, we could say 4k means 4000 pixels wide
and 5k means 5000 pixels wide. - But actually the 5k resolution is 51202880 and
for the resolution of 4k is 40962304. - 5k is 50 bigger than 4k in terms of raw pixel
count. If you want your video to show on full
resolution and also wants to have tools and
palettes at the same time 4k will be enough. - If the sheer quantity of pixel is important
means, go with 5k. Space availability also to be
considered if you have a limited space in your
room go with 4k or else go for 5k.
17Difference between 4k and 5k
- Multiple display features are also available in
both 4k and 5k displays. - But as per your requirement you can choose
that. Multiple display features gives you more
flexibility in terms of how you set up your
viewing area. - When you put them side by side, you can angle
them, stack them and can separate different apps
and tasks onto different screens. - A single display feature gives you a specified
one place to look, work and focus on that.
18Difference between 4k and 5k
- If you want multiple places to separate your
tasks, go with two or more 4k. If you want a
single point of focus, you can go with 5k. - Retina display holds so many benefits in terms
of better viewing experience and act as a medium
to generate more leads than you expected. - Presenting our ideas in a understandable way
always on demand, this will lead you to attract
more prospective customer. - Ads can appear in all the iPhones, iMac and all
other devices by using the retina banner plugin.
19Retina banner plugin for revive adserver
- Specifically when it works for ad server, it
provides so many benefits. - By displaying the pixels at a higher density,
the retina banner users can experience the high
quality banners. - The retina display devices will be categorized
based on the window pixel ratio.
20Retina banner plugin for revive adserver
- If the window pixel ratio is above the value 1,
it would be considered as retina display and if
it is less than 1, it will be considered as
non-retina display. - This plugin can resize and shrink the zone size
up to 50 of its dimension this will make the
end users to pay more attention to the banners.
21Banner types
- In this, an option called Retina double size
where the users can deliver retina banners/images
by selecting this. - If the particular campaign is already linked to
the zone, the retina banner can be easily making
the auto link with that zone. - After creating the retina banner, you can link
either with campaigns or individuals as per your
requirement.
22Generic HTML as retina banner
- When creating the banners, choose the type as
Generic HTML Banner and there is a checkbox
labelled as IS RETINA to select the HTML banner
as retina display banner. - It supports both the image and generic HTML
banner types. You can select either image or
generic banner types but when you choose the
generic html banner type, it will show you the
third party ads within the given zone for retina
images.
23If youre in the advertising industry, you should
consider the retina display for the improved
quality of the screen and the increased
performance of your business. It ends up being
well worth the money!