Salesforce Lightning: The Future of Sales and CRM

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Title: Salesforce Lightning: The Future of Sales and CRM

1
Salesforce Lightning The Future of Sales and CRM
2
Index

3
Introduction - Salesforce Lightning

Lightning consists of the Lightning Component
Framework along with certain useful tools from
the developer's perspective. The former makes the
process of building responsive applications a
breeze. It offers many capabilities non-existent
in Salesforce Classic. For instance, the former's
real-time dashboards are in a league of their
own. Compared to Salesforce Classic the
dashboards appear crisper as well as
aesthetically more appealing.
In 2019 Salesforces Total Economic Impact Study
of Salesforce Lightning showed 475 ROI over
three years. It is enough to understand the
mind-blowing effect of Salesforce Lightning
Development Services on sales.

4
How Salesforce Lightning affects workflow and
productivity?

Salesforce Lightning helps users to work
efficiently on company workflow and productivity.
It improves the focus of the sales team on right
deals, customers and activities.
The following lightning highlights will give you
a clear idea about how it affects CRM Sales.
The highlights of Lightning-
1) Sell faster
2) Personalized alerts
3) Interactive assistance
4) Support customers faster
5) Bring knowledge, cases, and support tools
together.
Lightning works as its name Fast, Beautiful,
and Unique.

5
Migrate to Salesforce Lightning

6
Salesforce Lightning Components helps to Improve
Functionality

Avoid Server Trips If you want to improve the
Lightning Component Performance the most
important point or idea we can say is to avoid
server trips. Suppose you want to know what queue
ID had been assigned to the owner in the case
along with that you also had a requirement of
custom setting information to derive the behavior
of Lightning Component.
Use Storable Action In this approach, the
lightning component shows the stored result that
opposed to making the prompt server trip. The
lightning component will make a server (Apex)
call in background and the cached result is
stale, at that point, it would store and revive
the lightning segment.
Use Lightning Data Service Lightning data
services process is proportional to the standard
lightning control components. Here you don't have
to compose Apex test classes for your Lightning
Component.
Custom Cache If Lightning data service or
storable action will not able to fulfill the
requirement in this we can easily build our
custom cache.
Limit Event Handlers It's being preferable for
all the developers that they try to limit the
number of event handlers in their Lightning
component. As multiple event handlers mean your
component would be busy listening to event
changes which makes performance overload.

7
How Salesforce Lightning benefits different
personas?

Sales users- In the action-oriented environment
of Lightning, it promotes an efficient sales
workflow. Whatever context it is, pages focus on
the most important one first. It makes the sales
process clear and supports best practice.
Service users- With a service cloud of Lightning
experience, you get a high-productivity workspace
with a single view of every customer. It saves
time of service agents from switching between
multiple apps.
Admins- Admins can create and customize pages
faster without starting from scratch each time,
as the lightning components are reusable
throughout the interface. The available setup in
Lightning experience, frameworks declarative
tools work like a magic stick for admins.
Developers- It makes work simpler for developers,
as with building blocks developers can create
fast custom lightning. The framework provides
many tools to developers such as the Salesforce
Lightning Design System (a complete styling
library), so developers dont need to write HTML
or CSS on their own.