The WTKK - PowerPoint PPT Presentation

Title: The WTKK


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Boston Talks
The WTKK Gardening Program
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• To create a comprehensive on-air and on-line
  program that targets homeowners and gardeners via
  the WTKK Gardening Program.
• Here are some opportunities available
• A bank of 60-second commercials each week on the
  Gardening Show heard Sundays 6-9am
• A 3-hour live remote from your location (ask
  your WTKK representative about pricing and
  availability)
• A 2-hour appearance by the Garden-Guys including
  a bank of 10x 10-second promos highlighting your
  appearance
• Leaderboard featured on WTKK.com including link
  to your site (the leaderboard is the
  advertisement that appears at the top of the home
  page and each additional pageyou ad will rotate
  with up to four other sponsors)
• Your company listed on the WTKK Advertisers page
  on WTKK.com including a downloadable coupon
• Opportunity to give away gift certificates or
  products via the WTKK Insiders
  Program. Listeners are encouraged to become a
  member of the WTKK email
  program and each week they will have the
  opportunity to win great prizes
  from sponsors. You will be included with other
  non-competing sponsors
  and must provide 500 in product/gift
  certificates each on-air week

The Idea
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About the Gardening Guys
SAM JEFFRIES majored in Environmental Design at
UMass/Amherst and minored in English and
Arboriculture. He is a Massachusetts Certified
Horticulturist (MCH), a certified Occupational
Education Vocational Agricultural Instructor, and
certified by the Northeast Organic Farming
Association (NOFA) as a land care specialist.
During his 25 years of experience in the green
industry, Sam has taken a leadership role in many
facets of the industry. From landscape designer
to vocational/agricultural schoolteacher to sales
manager for a world-class horticultural
wholesaler, he has excelled by capitalizing on
his strengthslistening, working with people, and
recognizing what is involved to accomplish a
goal.
JIM ZOPPO has been on Boston radio for more than
a decade now. ,Jim Zoppo has managed American
Landscape, Inc. at Sharon-View Nursery, in Sharon
for 30 years. He received a Bachelor of Science
in Education from Boston State College. Jim has
been a science advisor for the Boston Public
school system taught horticulture and earth
science in both the public and private sectors
and was the caretaker of the Endicott Estate in
Dedham where he taught horticulture in its
greenhouses. He is a member of the Massachusetts
Horticulture Society, Massachusetts Nursery
Landscape Association, American Nurserymans
Association, Massachusetts Camellia Society, The
Begonia Society, and The Gesneriad Society. Jim
is also a past member of the Board of Directors
of the Norfolk County Farm Bureau. Jim Zoppo is
a frequent contributor to the New England Flower
Show and The Rhode Island Flower Show, and a
guest speaker to civic groups and garden clubs.
LAYANEE DEMERCHANT is a graduate of the
University of Rhode Island with a degree in
Landscape Architecture. She also holds a
Certificate of Horticulture from URI.  Layanee is
an Associate member of the RINLA, MNLA, CNLA and
also  a member of the American Horticultural
Society.  She has worked as a Landscape Designer
and has been working as an independent Lawn and
Garden Sales Representative for the past eleven
years.  As such, her travels take her to the
independent garden centers in Eastern
Massachusetts and Rhode Island on a daily
basis.  There is always something new going on at
the garden centers. An avid gardener, Layanee
gardens in northwestern Rhode Island and
maintains several mixed perennial borders in
addition to shrub borders and a modest vegetable
garden. 
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Media Media Rationale

• WTKK listeners (Adults 25-64) are
• 45 more likely than the marketplace to own a
  home valued at 350,000!
• 20 more likely than the marketplace to own a
  home valued at 500,000!
• 14 more likely than the marketplace to have a
  college degree or more!
• 18 more likely than the marketplace to have a
  household income of 100,000!
• 40 more likely than the marketplace to have a
  household income of 150,000!
• 7 more likely than the marketplace to have
  bought hardware/building/ paint/lawn/garden items
  in the past year!
• 70 more likely than the marketplace to have
  spent 1,000 on landscaping in the past year!
• 14 more likely than the marketplace to have
  spent 3,000 on home improvements in the past
  year!
• WTKK reaches consumers that can afford to
  spend on your services and products!

Fall 2008 Arbitron, M-Sun 6a-12m Adults 25-64
MAR08-AUG08 Scarborough