AIRBUS

1
AIRBUS

• Presentation
• Business Policy
• (MGMT 690)
• Presented to Dr. Ozelli
• Presented by Rajiv Sundar
• Anagha Borawake
• Amit Gutha
• Shilpa Gupta
• Robinson Cotney
• Krupal Thakkar

2
History

• Airbus was established in 1970 as an European
  consortium of French, German and later, Spanish
  and U.K companies.
• The two full partners in the original consortium
  were Aerospatiale for France and Deutsche
  Aerospace for Germany.
• In 1971 CASA of Spain became a full member of the
  GIE. (GIE moved to Toulouse in 1974.)
• In 1979 British Aerospace became a full partner.

3
History (Continued)

• Airbus first aircraft, the A300B, was launched
  at the 1969 Paris air show.
• 1974, the A300 had been certified on budget and
  ahead of schedule.
• 1975, Airbus had 10 per cent of the market and a
  total of 55 aircraft on order.
• 1979, Airbus had 256 orders from 32 customers and
  81 aircraft in service with 14 operators.

4
Development

• YEAR MONTH HIGHLIGHT
• 1969 MAY A300
• 1970 DECEMBER CREATION OF AIRBUS INDUSTRY
• 1972 OCTOBER A300 FIRST FLIGHT
• 1974 MAY A300B2 ENTRY INTO SERVICE
• 1975 JUNE A300B4 ENTRY INTO SERVICE
• 1978 JULY A310 LAUNCH
• AUGUST A300B4 CONVERTIBLE PASSENGER/
  CARGO
• 1980 DECEMBER A300-600 SERIES GO-AHEAD
• 1982 APRIL A310 FIRST FLIGHT

5
Development (Continued)

• YEAR MONTH HIGHLIGHT
• 1983 MARCH A310-300 GO-AHEAD
• JULY A300-600 FIRST FLIGHT
• 1984 MARCH A320 LAUNCH
• 1985 DECEMBER A310-300 ENTRY INTO SERVICE
• 1987 FEBRUARY A320 FIRST FLIGHT
• JUNE A330/A340 LAUNCH
• DECEMBER A300-600R FIRST FLIGHT
• 1988 FEBRUARY A320 CERTIFICATE
• MARCH A320 DELIVERY
• 1989 NOVEMBER A321 LAUNCH

6
Development (Continued)

• YEAR MONTH HIGHLIGHT
• 1991 OCTOBER A340 FIRST FLIGHT
• 1992 NOVEMBER A330 FIRST FLIGHT
• DECEMBER A340 CERTIFICATION
• 1993 JANUARY A340 FIRST DELIVERY
• MARCH A321 FIRST FLIGHT
• JUNE A319 LAUNCH
• OCTOBER A330 CERTIFICATION
• DECEMBER A330 FIRST DELIVERY
• A321 CERTIFICATION
• 1994 JANUARY A321 FRIST DELIVERY
• SEPTEMBER A300-600ST FIRST FLIGHT
• 1995 JANUARY A319 FIRST FLIGHT
• SEPTEMBER A300-600ST CERTIFICATION
• NOVEMBER A330-200 LAUNCH

7
Development (Continued)

• YEAR MONTH HIGHLIGHT
• 1996 JANUARY A300-600ST ENTRY INTO SERVICE
• APRIL A319 CERTIFICATION
• A319 FIRST DELIVERY
• 1997 JUNE A340-500-/600 LAUNCH
• A319 CORPORATE JET LAUNCH
• 1999 APRIL A318 LAUNCH
• 2001 JANUARY AIRBUS INTEGRATED COMPANY
• APRIL A340-600 FIRST FLIGHT
• 2002 JANUARY A318 FIRST FLIGHT
• FEBRUARY A340-500 FIRST FLIGHT
• APRIL A380 (WORK IMPLEMENTATION)
• MAY A340-600 CERTIFICATION
• AUGUST A340-600 ENTRY INTO SERVICES
• DECEMBER A340-500 CERTIFICATION

8
OWNERSHIP STRUCTURE

• SIMPLIFIED JOINT STOCK COMPANY UNDER FRENCH LAW
• EADS (EUROPEAN AERONAUTIC DEFENCE SPACE
  COMPANY)
• AEROSPATIALE MARTA SA of FRANCE
• DAIMLER CHRYSLER AEROSPACE AG of GERMANY
• CONSTRUCCIONES AERONAUTICS SA of SPAIN
• BAE SYSTEMS
• U.K BASED

9
(No Transcript)
10
SBUS STRUCTURE
11
FAMILY STRUCTURE
12
AIRBUS MILITARY
13
GEOGRAPHIC STRUCTURE

• OPERATIONS
• FRANCE GERMANY U.K
  SPAIN
• SUBSIDIARIES
• NORTH AMERICA CHINA
  JAPAN

14
Current Market Situation for Air Travel

• 1) Effects of Economic recession
• Economic Growth ( GDP) is the prime driver of
  demand.
• Fares are another Important Driver. Low cost no
  frills carriers are successful.

15
2) Aftermath of September 11th, 2001
16

• Affected Travel habits 0f Americans.
• Airfreight traffic historically more volatile
  then passenger Traffic.
• Current Demand for Air Travel
• Huge Demand for Single Aisle 100 Seaters Such As
  (A 318s etc)
• Ever Expanding Route Network.
• Hub System Replaces Point to Point System

17
2) High Demand for Double Aisle Wide Bodies ( A
340-500 / 600) Few Asian Destinations Will
Support Direct Intercontinental Air Service.
18

• b) Evolving Service patterns will require a
  variety of Complementary Aircraft types (A
  340,500/600)
• 3) Demand for Super Jumbos (A-380)
• a) Hub to Hub Transportation.
• b) Huge Capacity ( 35 larger then
  747) with comparatively low Operating Costs Drive
  the Demand for A-380 over 747s.

19
Global Market Forecast for Airbus Vision
2020Worldwide demand for air transport will
grow strongly
20
Travel growth will vary widely betweendifferent
markets
21
(Continued)

• Airlines will significantly improve productivity.
• The numbers of seats and dedicated freighter lift
  capacity will more than double.
• The numbers of departures offered on existing and
  new.
• passenger routes will increase by 86.

22
The airlines will offer more seats per departure
23
The active passenger fleet will increase by more
than 80 from the current fleet of 10,900 to
19,732 by 2020.
24
36 of the current passenger fleet will be
retired from active commercial service.To
accommodate traffic growth and renew their
fleets, the airlines will take delivery of 15,181
new passenger aircraft .
25
North American airlines will take the largest
share ofpassenger aircraft deliveries, yet their
share of world seats will be overtaken by that of
airlines in Europe and Asia-Pacific.
26
The active world freighter fleet will grow to
3,338 aircraft with an average lift capacity of
55.6 tones from 1,540 aircraft with an average
46.9 tones capacity at end 2000.
27
The 15,887 new passenger aircraft and
freighters to be delivered during the next twenty
years represent a business volume of
approximately 1.5 trillion (2002 catalogue
prices)
28
Wide bodies will increase their share of the
world fleet
29
(Continued)
30
DEMANDExpected Demand for Passenger Fleet till
2020
31
(Continued)
32
10,201 aircraft in the 100-, 125-, 150-, 175-
and 210-seatcategories, where Airbus has already
established a strong and diverse customer base
with the advanced and efficient A318, A319, A320
and A321
33
3,842 aircraft in the 250-, 300-, 350- and
400-seat categories, where the twin- and
four-engine members of the A330/A340 family offer
an unmatched combination of efficiency and
freedom from operational restrictions, and
34
1,138 very large aircraft in size categories
above 400 seats, where following the most
successful civil aircraft launch campaign in
history the all-new four-aisle A380 will enter
service in 2006.
35
Demand for Freight Fleet
36
Demand for Basic Feeders 956 Demand for
Regional Freighters 1231Demand for long Range
Freighters 377Demand for Large Freighters
774
37
Killing Competition

• Design and Development of A380 the 747
  Killer.
• Common Cockpit Design Technique.
• Usage of Fly-by-wire Technology.
• Discount Pricing.