Creativity,

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Creativity, Getting serious with Roger von Oechs
Creative whack pack
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Innovative organizations have come to realize
That every person needs to contribute. And to
some people it comes more naturally.. Some blame
traditional forms of education for rewarding
rational thinking and solutions over creative
approaches. All agree that much more can be done
to bring out our natural creativity.
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It depends on where you start ...
Organizations tend to go for efficiency and see
Creativity as chaotic!
The real creative ideas originate hither and yon
in the individual members of the staff and no
one can tell in advance what they will be or
where they will crop up. ? Frank B. Jewett
(organizer and first head of Bell Labs)
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"The things we fear most in organizations --
fluctuations, disturbances, imbalances -- are
the primary sources of creativity."? Margaret J.
Wheatley
Perhaps the tree metaphor will help to organise
things From bottom up ...
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Growing up AFTER growing DOWN
creativity
flexibility
efficiency
effectiveness
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creativity
doing RIGHT things well TOMORROW
doing RIGHT things tomorrow
flexibility
efficiency
doing things WELL
effectiveness
doing the RIGHT things
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And then there is the Whack Pack to create focus
in this process (Comparable to the shite-model)
analysis
Inventive search
Groundwork
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The Explorer is your role for discovering the
resources you'll use to create new ideas. The
cards in the Explorersuit (blue and numbered
1-16) highlight places and ways to find new
information.
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Finding new ideas is like prospecting for Gold.
If you look in the same old places, Youll find
tapped out veins. But if you Venture off the
beaten path. You cant see the Good ideas behind
you by looking twice as Hard at whats in front
of you. Where else can You look for ideas ?
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The Artist is your role for transforming Your
resources into new ideas. The cards in the Artist
suit (orange and numbered 17-32) provide you
With idea-generating techniques.
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When you dont have a certain resource available
(or want a change) you substitute. Indeed much of
human progress is the result Of substituting one
idea or thing for another Words for grunts,
tools for fingers, money for goods. What can you
substitute?
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The Judge is your role for evaluating an idea
and deciding what to do with it. The cards in
the Judge suit (green and numbered 33-48) lend
decision-making advice
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Be critical and sense whats out of whack with
the idea. Remember you don't want to put a
piece of garbage out in the world with your name
on it. Why wont the idea work? Whats
lacking? What doesnt feel right about the idea?
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A handy tool for evaluating ideas, and not
throwing away any
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The Warrior is your role for implementing your
idea. The cards in the Warriorsuit(red and
numbered 49-64) give you the "kick" you need to
get your ideas into action.
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Much of the world has its defenses up to keep
out new ideas. Thus, you need to become a
warrior and do what's necessary to make your
idea a reality. Sometimes this means fighting
your way past the obstacles you encounter- As
Yoda the Jedi Warrior put it, "Try? There is no
try- There is only do or not do. What resistance
do you expect? How can you overcome it?
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This Creativity Tool will enhance your
creativity process by breaking your routine
patterns of thinking consistently inspiring
breakthrough ideas enhancing traditional
brainstorming methods surfacing the creative
potential of all employees turbo-charging
continuous improvement activities
Have a go .....
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Any suggestions for new combinations ?