Defining Desktop Publishing

1
Defining Desktop Publishing

• Publication Software

2
What is Desktop Publishing?

• A program which allows a user to combine text,
  graphics, and charts to produce a document.
• A document created in a publishing program is
  called a publication.
• Professional looking documents are easy to
  produce using desktop publishing software.

3
Catalogs

• Most desktop publishing programs come with a
  catalog that assists the user in designing
  publications.
• The catalog helps the user make appearance and
  layout decisions.

4
Common Publications

• Periodicals
• Newsletters, Booklets
• Promotional
• Advertisements, Flyers, Press Releases
• Informational
• Brochures, Signs, Calendars, Forms

• Stationery
• Letterhead, Labels, Business Cards, Envelopes,
  Postcards
• Specialty
• Banners, Airplanes, Origami, Resumes

5
Clip Art

• Clip art is artwork that makes the publication
  appear more vibrant.
• Any illustration, photograph, or decorative
  element can be imported into a publication.
• There are many online galleries that can be
  accessed using the Web.

6
Create Logos

• A logo is a distinctive symbol, shape, color, or
  combination used to visually identify a business.
• Once the framework is complete, it can be saved
  as a template and can be used in other works.

7
Basic Design Principles

• The purpose of design is to help convey the
  message. A good design should compliment as well
  as improve the message.
• There are no standardized design principles.
  Desktop publishers should be willing to
  experiment.

8
The Purpose Of Publication

• Make sure to know the purpose of the publication.
  
• Determine the goal and the message. Is the user
  trying to sell, motivate, or inform?
• Make sure you know your audience.
• Customize the publication to fit the reader.
• Apply design elements appropriately to make the
  publication interesting and inviting.

9
Arrangement of Publication

• A publication should be consistent in font,
  colors, margins, and design elements.
• Organization is as valuable as the information
  in a publication.
• Your designs should contain a good balance of
  text and graphics.

10
Dos and Don'ts on Typeface

• Do chose a typeface that is attractive, readable,
  and compatible with your publication.
• Do use serif typefaces for body text and sans
  serif for headlines and captions.
• Serif fonts  such as Times New Roman and
  Bookman  are easier to read for large amounts of
  text.
• Sans serif fonts  such as Arial and Verdana 
  are cleaner and tend to make better titles and
  headlines.
• Do use fonts to set the mood and formality of
  your publication.
• Choose a more serious font like Times New Roman
  for conservative audiences or serious messages.
• Choose a "fun" font like Comic Sans MS for a
  lighthearted message.

11
Do and Donts of Typeface

• Dont use more than two or three typefaces in a
  single publication.
• Dont abuse the use of bold, italics and shadow
  variations use only for emphasis.
• Dont use ornate typefaces in the body as they
  are difficult to read.

12
Paper and Page Orientation

• Focal Point
• Margins
• Columns
• Rules
• Horizontal
• Vertical

• Portrait
• Landscape
• Optical Center
• Geometric Center
• White Space