PPT Master Format Template

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BROADBAND Cable TV for the Office?
Candy Meyers Senior Vice President, Broadcast
Broadband candym_at_cnet.com
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Cable TV for the Office?

• Explosive Office Growth
• Key Challenges / Opportunities
• Programming for the Office

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Explosive Office Growth
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Office Opportunity
2005 87 of employees with the Internet will
use a broadband connection
2001 57 of employees with the Internet use
a broadband connection
Source Jupiter Media Metrix, At-Work Access,
January 3, 2001
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Streaming _at_ the office

• September, 2001
• Use jumped 21
• 21 Million people

Source Yahoo! News story
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Streaming _at_ the office

• CNET Networks Broadband coverage
• Last year 300,000 in 3 months
• This year 900,000 in 3 weeks

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Streaming _at_ the office

• In 1999, the Webcast drew 1.5 million viewers
• In 2000, 2 million viewers

Source Yahoo! News story
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Internet Prime Time Users at Work

More than 80 of at-work users are surfing the
Web between the hours of 1000am and 300 pm,
M-F.
Nielsen/Net Ratings, At-Work vs. At-Home
Surfing, April 6, 2001
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Valuable Audience

• Yahoo and MSN Shopping malls reach 90 of at-work
  Internet users.
• Computer hardware and software sites have the
  second highest penetration - reaching 64 of the
  at-work audience.

Nielsen/Net Ratings, At-Work vs. At-Home
Surfing, April 6, 2001
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Valuable Audience
 

• Narrowband Buyers in 2000
• 19 purchased online
• Spent an average of 632 online

• Broadband Buyers in 2000
• 34 purchased online
• Spent an average of 1,115 online

Arbitron/Edison Media Research Internet VI Jan
2001
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Valuable Audience
Formal Involvement in the Decision Making Process
of Computer Products
CNET Modem Users CNET BB Users
76
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CNET Plan-To-Buy Study SiteCentric, August
2001 Narrowband Users Net of 56K Modem or
slower Broadband Users Net of ISDN, DSL, T1
or Higher, Cable and Wireless users
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Valuable Audience
Plan to Purchase Consumer Electronics Online in
next twelve months
CNET Modem Users CNET BB Users
58
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CNET Network Study King, Brown Partners,
March 2000 Broadband Users Net of ISDN, DSL,
T1 or Higher and Cable users Narrowband Users
Net of 56K Modem or slower
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Office Opportunity is
Over 24 million individuals currently have
access to broadband connectivity at work, a
figure that will more than double to 55 million
in 2005 - Jupiter, Jan 2001
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Challenges Opportunities

• Cable Handcuffs

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Challenges Opportunities

• Dollars Dont Add up yet
• 1 Million streams _at_ 100 CPM
• 100,000

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Challenges Opportunities

• Advertisers Concerns
• Video in a small box
• Online rights for creative
• Unreliable performance
• Unreliable reporting

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Challenges Opportunities

• Think Narrowcast!
• GameSpot
• 10 Million streams a month

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Challenges Opportunities

• 2000 140 Million
• 2005 2.8 Billion

• Jupiter Report

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Challenges Opportunities

• Think Narrowcast!
• Developer Audience
• Power Lunch

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Think Narrowcast! Product Launches
Challenges Opportunities
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Think Narrowcast Company Communication
Challenges Opportunities
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Think Narrowcast! Internal Education
Challenges Opportunities
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P P A
Programming for the Office
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Persistent Partial Attention
Programming for the Office
Persistent _____ Attention
Persistent Partial _____
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Programming for the Office
USER MUST HAVE CONTROL
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Programming for the Office
NO MORE VIDEO WALLPAPER
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Programming for the Office
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Broadband Cable TV for the Office?

• 22 Million Viewers
• Think Narrowcast!
• Remember PPA!

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