The Internet

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The Internet
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Content

• Internet vs the Web
• Terry Winograd
• Google
• Larry Page Sergey Brin
• BBCi
• Steve Rogers
• Glass Engine
• Mark Podlaseck

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Internet vs the Web

• Terry Winograd
• Prof. Computer Science at SU

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(No Transcript)
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Internet vs the Web

• 2 differences
• Technical
• Internet set of protocols e.g. http, smtp,
• Http Web
• Social-historical
• Internet designed by computer scientists
• Web too, more for discussion about papers etc.
  and then later on spread by industry

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Ubiquitous computing
People dont want to interact with computers,
they want something to be done. Mark Weiser
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Ubiquitous computing

• Spectrum of computers
• By inch
• By foot
• By yard
• No need to choose 1

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Interaction with the world
Move things around
Mouse desktop
Manipulation
Locomotion
Move yourself
Go to homepage
Where is the server?
Where is the site?
Conversation

• blablablabla
• blebleble

Timesharing system
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Google founders

• Founding fathers
• Larry Page
• Sergey Brin
• Shared interest in data mining

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Google How does it work?

• PageRank
• Tool to compare Web pages
• Link between page A and page B a vote by page
  A for page B.
• Votes are weighted
• Still not talking about search engine
• After experiments, PageRank seemed fit to be a
  search engine. They named it BackRub.

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Google How does it work?

• Download all the web
• Store the webpages
• And this without incoming money

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Google Whats in a name?

• Short, fun name and easy to remember
• E.g. Yahoo!
• Googol
• 10100
• Misspelled by accident
• Google.com available

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Google no. 1 company to work for
http//money.cnn.com/magazines/fortune/bestcompani
es/2007/snapshots/1.html
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Google 10 truths

• Focus on user and all else will follow
• Its best to do one thing really, really well
• Fast is better than slow
• Democracy on the web works
• You dont need to be at your desk to need an
  answer
• You can make money without doing evil
• Theres always more information out there
• The need for information crosses all borders
• You can be serious without a suit
• Great just isnt good enough

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1. Focus on the user and all else will folow

• Clear and simple interface
• Pages load instantly
• Placement in search results is never sold to
  anyone
• Advertising on the site must offer relevant
  content and not be a distraction.

Most loyal audience on the Web
Google beta Google.com
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2. Its best to do one thing really, really well

• Google search
• Perfect is not possible
• Im feeling lucky

3. Fast is better than slow

• Google may be the only site that wants its users
  to leave their site as quickly as possible
• snippets

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Google (too) popular(?)

• AlltheWeb
• Imitation
• Google Earth
• Helps terrorists to plan attacks
• Store personal info
• Find personal info about founders

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BBCi Designer

• Steve Rogers
• Philips Electronics (VCR)
• Challenged to structure info on bbc site
• Duplicate links

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BBCi Function

• Web-based news parallel with tv and radio
• Funded by government
• Sense of local community social responsibility
• Safe environment
• To help people in digital world
• Intuitive look
• Dialogue
• Chat
• Message boards
• bbc.com

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BBCi Personalisation

• Site must be able to adopt to certain persons
• digital patina
• Not just functional useable, but also pleasant
• Promotional picture
• bbc.com

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BBCi Search

• Search
• we find exactly what you need in the BBC (and if
  we dont, well make it easy for you to find it
  somewhere else)
• Toolbar at top of page
• Like tabbed browsing

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The Glass Engine

• Mark Podlaseck
• IBM
• Finding right song
• Navigational problems

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The Glass Engine

• Alternative for search box
• Browsing
• Easier to make micro-decisions (I dont like I
  dont like I like!) instead of looking for
  something with some properties
• E.g. scan for radio station
• http//www.philipglass.com/html/pages/glass-engine
  .html

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The Glass Engine

• Testing failed
• Bars represent properties not time
• Lead to redesign
• No colors
• Two-way arrow as pointer
• Central hairline
• Also useable for other stuff than music
• E.g. sleeping bags