Environmental Certification as a Marketing Tool

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Environmental Certification as a Marketing Tool

• A presentation by the Heritage Environmental
  Rating Programme for Zoos and Aquaria

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Global Warming Gets Hotter..
An Inconvenient Truth.. The Future Looks Dim
Save The Planet Do Nothing
Going Green is the Thing To Do
Protected Fish Caught by Boatload
Something Fishy about Gore Dinner
Green Police pounce..
Burying the Hottest Nuclear Waste - Concern
The Future is Green
Going Green Makes Financial Sense
Marine Mammals Fewer than Outdated Statistics Show
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• Conservation
• Environmental Responsibility

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Conservation Research Education Edutainment
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Greenwash the activity of giving a positive
public image to obviously environmentally unsound
practices.

• Greenwash short definition Lying.

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Understanding the Market

• International eco-activism has reached new
  heights
• There are more environmentally active citizens in
  the UK than there are registered voters!
• As many as 80 of Germans are regarded as
  eco-aware
• The Roper Green Gauge Study in the US has shown
  that
• 50 of all American Adults want to get involved
  in eco issues
• Environmental concerns among the 18-29 age group
  is disproportionate to the total adult population
  of the US
• The eco-cops of the 90s are now the backbone
  of the environmental movement in the US

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The Communications Objectives

• Reliance and credibility
• Indication of Commitment
• Raises Corporate Profile
• Positive communications and marketing improves
  image, facilitates future business, increases
  employee satisfaction levels and encourages
  public understanding of environmental performance

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The Practical Exploitation of Certification
Marketing

• Improved Visibility and Awareness
• Improved Customer Relations
• Improved Marketing Opportunities
• Improved Corporate Image
• Investment Opportunities
• Reputation Management
• Holistic and Integrated experience for visitors

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Because its the right thing to do..!

• Thank You