Broadband Services Convergence

1
Broadband Services Convergence

• Applications Technologies

Bruno Twiaschorbruno_at_dgx.com.br june2001
2
Multimedia Services Feasibility

• Comercial Issues
• Content
• Value perception
• Cost/benefit

• Technology Issues
• Distribution Networks
• Access Terminal Equipment
• Transmission Centers

3
Applications evolution
Bandwidth consumption Application complexity
Value perception Higher acceptance Higher
penetration
Rules Coverage
4
Rules importance
5
Rules importance
Revenue
Operation
QoS, V6, etc.
Investments
6
Multimedia Applications

• Content New Formats
• Entertainment vehicle (broadcast)
• Competition Broadcast TV X Interactivity
• Business Model Advertisement
• Day to day tool (individual)
• Convenience Productivity personalization
• Business Model subscription transactions
• Value recognition new habits
• Personalized services content
• Mandatory Broadband
• Cost/benefit
• Production Distribution Operation
  Infra-structure
• New habits

7
Broadband Network Distribution Platform

• Mutimedia services viable due to Broadband
• TV major competition is broadband
• Fundamental attributes only broadband delivers
• Always on
• Speed response time
• Ubiquity
• Transition technology
• Cable TV networks Cable Modem
• POTS xDSL
• Digital Technology
• Fiber network core gt high capacity
• Wireless last mile gt mobility
• Satelite unlimited reach gt complete footprint

8
Terminal Equipment Technologies

• Applications convergence
• Fixed X mobile
• Dedicated X multipurpose
• Fierce competition
• Reduced life cicle, soon obsolete
• Price competition
• Evolution
• Comercial feasibility X Technology feasibility

9
Broadband Services Convergence

• Thanks
• bruno_at_dgx.com.br

june2001