Content, Communities, Collaboration

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Content, Communities, Collaboration
Meg Pickard Head of Communities User
Experience, Guardian News Media
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guardian.co.uk
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Consume
React
Curate
Create
Users interact with content in different ways
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content experience
talk amongst yourselves

Social media ? social networking
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Social media ? social networking
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Content is king
x
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(No Transcript)
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Is this a community?
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• Community
• A group of people who form relationships over
  time by interacting regularly around contexts
  which are of interest to all of them for varying
  individual reasons.
• Jake McKee communityguy.com

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Social media doesnt need to be sociable
flickr.com/schoschie/143024506/
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It doesnt need to be complicated
flickr.com/curiousexpeditions/489992128
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The holy trinity of community development
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A User Engagement Cycle
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Thank you meg.pickard_at_guardian.co.uk twitter.com
/megpickard flickr.com/meg guardian.co.uk/users/me
gpickard