Building Community around Pollinated Content

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Building Community aroundPollinated Content

• Upload your creature and send him onan epic
  journey into the SPORE Community

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What is this thing called Content?

• Buildings Lots
• Sims
• Stories/Movies

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by the way, these arent to scale.
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Pollinated huh? what?

• What it isnt
• P2P
• MMORPG
• modding
• What it is (sorta)
• Asynchronous sharing of stuff you made in your
  game with your pals or a total stranger
• The benefits of not having a zillion simultaneous
  connections to your server

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You show me yoursand Ill show you mine

• The Sims 2 Community is prolific!
• 12K Movies and 50K Stories
• 430K Sims uploaded by 55K users from over 170
  countries
• 280K Lots uploaded by 64K users
• Make the creators famous and give them a place to
  share their creations!

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Taking it to the next level

• Share the best content automatically and in the
  background
• Provide an integrated space for users to share
  their game experiences

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Content Pollination
Server
Player Computer
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Pollination 2
Server
Player Computer
Buy Mode
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The Massively Solo Player Game
Combat Other players download your creatures and
compete with them for ultimate survival in their
game
Cooperative As other players play the Space game,
your creatures participate in alliances and
become even more connected
Missions Your uploaded creatures become the game
pieces of other players missions in the Space
game
Shared Experience Share your best creations with
a group of your friends and have their content
automatically fill your Spore galaxy.
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Our town(or tribe, or city, or planet.)

• Fan site webmasters
• Community Leaders
• Artists
• Storytellers
• Why should you want to have a strong community?

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The Maxis Way

• How weve done it
• tools, websites and knowing your audience
• open(ish) communication between developers and
  community
• make it easy. make it fun.

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Make the users do the work
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The Internet brings us all together

• Pick the stuff you like and connect with others
• or
• Connect with others to get the stuff you like

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A needle in a haystackor should I say an amoeba
in a galaxy?

• How are you going to find stuff in Spore?
• Buddy Lists
• Style Groups
• Collaborative Filtering
• Store, find, sort, annotate

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Bring it all together, by bringing it all together

• Creators
• Consumers
• Gamers
• Community Leaders
• All served by the pollinated system one system,
  many solutions, one community

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Go ahead

• Ask me anything

and no I dont know when were shipping