RFID Presentation

1
RFID Presentation

• Richard Stewart
• Account Manager
• INTELLIDENT

2
Agenda

• Who are Intellident?
• What is RFID?
• Marks Spencers
• Delivering Benefits to Suppliers
• Thinking about RFID?

3
Who are Intellident?

• Data capture Auto ID solutions provider
• Specialist in RFID Mobile applications
• Rapid Application Development tools
• Assetrak
• Etiquette
• Delta
• Wide range of Auto ID equipment
• Project Management Post Sales Support
• Delivering Auto ID Solutions for over 20 years

4
Intellident Background

• 1980 formed as Alpha Numeric International
• 1998 Acquired by Kewell Systems
• 1999 MBO formed Intellident
• UK Head Office in Manchester
• 35 Employees
• 2001 Chosen by Marks Spencer to deliver
  Europes largest RFID Track Trace Solution into
  the Fresh Food Supply Chain
• 2003 Projected Turnover 4m

5
Why Intellident?

• Long history delivering Auto ID to MS
• Market leading RFID solutions
• Wide Range of Single/Multi Tag Read/Write
  equipment
• Fixed Mobile RFID Read/Write equipment
• Project Management Post Sales Support
• Wide experience in Integrating to Legacy Systems

6
Industry Awards

• Design Council Millennium Award - 1999
• Frontline Solutions Award 2000 (Winner)
• Auto ID Award 2002 (Winner)
• Best Application in Logistics, Frontline
  Solutions - 2002

7
What is RFID?

• Electronic Data Carrier
• Uses radio waves to transfer data between a
  reader and a mobile item
• An Intelligent Barcode

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13.56Mhz Tag
Transponder Chip
Tag Antenna
9
How Does It Work?
Coupler
Antenna
1) Tag enters reader field
Tag
2) Modulated signal from reader powers chip
3) Communication protocol determines tag response
4) Tag transmits required data
5) Reader captures and decodes transmitted data
6) Application software may update tag data
10
Features of RFID?

• RFID
• Item attendant data
• Read/Write capability
• Dynamic data set
• No line-of-sight required to read
• I.P. Rated
• Multiple item scanning

• Barcodes
• Database look-up
• Read only
• Static Data
• Line-of-sight required
• Environmental Constraints
• Single Item Scan

11
Tag Choices

• Active
• Battery powered
• Large
• High - cost
• Chirps at pre-set intervals
• Passive
• No independent power source
• Small
• Low cost

12
Frequency Choices

• Low Frequency (LF) 125 KHz
• Usually active
• High cost
• Good range
• Major suppliers include SAVI Wavetrend
• Typical applications
• Truck / trailer monitoring
• Animal tracking

13
Frequency Choices

• High Frequency (HF) 13.56 MHz
• Passive
• Low cost
• Comparatively restricted range
• Major suppliers include Texas Instruments
• International standards ISO 15396 - 18000
• Typical applications
• Smart cards
• Supply chain - item level tracking
• Libraries

14
Frequency Choices

• Ultra High Frequency (UHF) 868 - 900 MHz
  5.8GHz
• Passive
• Comparatively limited data Read only
• Rapidly developing technology
• Reducing cost
• Range increasing
• Frequency band restrictions
• Typical applications
• Electronic toll collection
• Supply chain item tracking

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Frequency Choices

• Rule of thumb summary
• The higher the frequency
• the smaller the tag
• the faster the data transfer speed
• the more limited the data
• but the greater the susceptibility to
  interference from conductive material

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The Real World

• Marks Spencer Europes Largest RFID Supply
  Chain Application

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Marks Spencer

• Phased roll-out of RFID to supplier base
• Intellident provide read/write equipment
• Suppliers now write to tag
• Supplier code
• Best-before date
• UPC product code and name
• RTE ID number permanently encoded

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Immediate Efficiencies

• 25 trays per dolly
• 36 dollies per vehicle
• Barcode scanning 36 x 30 seconds 18 minutes
• MultiScanner 36 x 5 seconds 3 minutes
• 83 reduction in data recording time
• Earlier visibility of product in depot
• Significant extension of receipt window

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Immediate Benefits

• Enables re-design of depot processes
• Picking accuracy right product to right store
• Real benefit facilitates a 15 per annum growth
  in food business without increasing number of
  depots
• Efficient management of RTE assets
• Interaction with Logtek TRACE
• Efficient JIT allocation of RTE equipment
• 15 reduction in shrinkage
• Lower overall costs payback in under 2 years

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The Supply Side Benefits

• Greater control of production
• Later delivery to depot
• Time to produce more product at the same fixed
  cost
• Greater control of despatch
• Every tray is scanned and recorded enabling
  traceability
• Complete accurate despatch manifest advanced
  notice to DC

21
The Supply Side Benefits

• Reduced costs
• Greatly reduced labelling costs including
  mis-label penalties
• Labelling time removed added to production
• Labelling costs removed added to bottom line
• Process automation
• Robotics sortation and palletising
• Efficient WMS data capture

22
Thinking about RFID?
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The fear factor six questions

• Will it work?
• Next Generation?
• Other technologies?
• Is it fit for purpose?
• Does it enable progress?
• Is the payback rapid?

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Ask yourself

• The fear factor questions
• What would we gain from
• Reading multiple items automatically
• Being able to track assets reliably
• System automation
• Remember
• The RFID market is growing rapidly
• Supply chain applications deliver real benefits
  in the REAL WORLD
• RFID requires care to implement successfully

25
Thank you

• r.stewart_at_intellident.co.uk
• www.intellident.co.uk