Mobile

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Mobile ticketing
Your Ticket To The Future Is Here
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Lets review The basic terms

• m-Ticketing a form of electronic ticketing in
  which the consumer can purchase
• and obtain admission tickets using a
  cellular phone.
• Short Message Service (SMS) a.k.a. text
  messaging the technology used to
• send short messages from one mobile device
  to another
• SMS Purchase using SMS technology consumer
  sends a message with a specific
• code to the vendor who in turn replies with
  a message containing the ticket
• most widely used form of mobile ticket
  delivery
• Some other forms of mobile ticket delivery
  include -
• WAP Push, MMS and Device RFID
• Barcode Symbology technology used to collect
  and represent data

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Types of Barcode Symbology

• Linear/1-Dimensional Barcodes
• Not Ideal for mobile ticketing
• Expands when data is added
• The beginning and ending points of the finder
  pattern are
• found on either end of the barcode ? tough
  to determine data
• High chance of error in reading data
• PDF 417
• Form of linear/1D Barcode
• Includes an error reader
• The white spaces on the edges of this barcode ?
  tough to
• determine finder pattern

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Types of Barcode Symbology

• Matrix/2-Dimensional Barcodes
• Data Matrix
• square grid
• alternating light and dark lines forms perimeter
  of barcode
• Quick Response (QR)
• High speed reading
• Square grid
• Error correction reader
• Similar setup to data matrix but has patterns on
  outer
• edge
• Difficult to decipher pattern
• Aztec
• High density
• Square grid with finder pattern in middle
• Error correction reader
• Code read in layers

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How it all works
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Advantages Of Mobile ticketing

• Convenience
• No Wait Time
• Increases Sales
• Tickets can be sold anytime and anywhere
• Decreases Operational Costs
• No ticketing printing
• Delivery is almost instant as well as
• guaranteed (cant be lost in the mail)
• Increased physical security of the ticket
• Eliminates counterfeit tickets
• Above all leads to the overall and most
• important advantage..

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INCREASED CUSTOMER SATISFACTION !!!
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When and Where Can I Use Mobile Ticketing?
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Mobile Ticketing Applied in the Hospitality
industry

• Live Events
• Sporting Events
• Theatres (both live and movies)
• Tourist venues
• Travel Industry (airlines, buses, trains)

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The leading technologies
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Company websites