How to run a project

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Alpine Space Programme Seminar Information and
PublicityStrategies JTS - Alpine Space
Programme Rosenheim, 25th September 2006
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Contents of this Session

• IP activities on Programme level
• IP activities on project level
• Scope and Obligations
• Dissemination Tools
• Target Groups (Best practise exchange
  with the projects Via Claudia Augusta and
  AlpFRail)

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IP Activities on Programme Level
web

• Website
• Different Brochures
• Gadgets
• Events on different level
• Activities for the remaining period

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IP Activities on Project Level The Scope of
IP Activities

• Cognition of project results guarantees
  application and implementation on different
  levels
• Dissemination of Best Practise experiences
• Increase of the awareness of the joint action of
  the European Union in partnership with the Member
  States, testimony added value of cooperation
• Greater transparency in the use of public funds.

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ObligationsRegulation (EC) No 1159/2000

• Printed, audio-visual electronic material
• Clear indication on the title page of the
  European Unions participation and of Fund where
  appropriate
• EU graphic image (EU flag) if the national or
  regional emblem is used (on the same level)
• The Alpine Space Programme graphic image
• Use the Programmes Joint Logo (available on the
  website)
• Indicate in the publication the contact
  references where to get information on the
  Programme.
• Meetings
• The European flag in the meeting rooms
• The EU graphic image in/on documents (also on
  invitation!)

logo-link
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Dissemination Tools
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Set up a Communication Strategy

• 1st step Define your Mission!
• Who are you, what is your objective, whom do you
  want to involve/reach?
• 2nd step Create Visibility!
• Corporate Design, Corporate Identity, Logo ?
  maintain a consistent image!
• 3rd step Set up Action Plan Schedule!
• Which tool to use for whom and when?

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Dissemination Tools

• Website
• a) internal use
• b) external use
• Printed Publications
• Online Publications
• Audio-visual material (e.g. DVD presentations)
• Gadgets
• Events
• Press/Media

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Dissemination Tools Printed Publications

• Things you should bear in mind

• Use your picture data-base! One picture says more
  than 1000 words
• Use talking pictures!
• Try to diversify use maps, pictures and texts
• Try to maintain a com-mon image and layout

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Dissemination Tools Press/Media

• Think carefully about different levels
• Have always a Press Kit available and share it
  with your PP
• motivate your PP to promote the project locally,
  BUT coordinate press activities centrally,
  information should be consistent!
• Create a media and distribution list (regular
  updates!)
• Keep contact to Journalists

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Dissemination Tools Press/Media

• Possible Activities to inform the press
• Press Conference
• Press Release
• Briefing
• Interview
• Field Trip

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Target Groups
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Selection of possible Target Groups
Stakeholders
Government Ministries and Departments
European Commission
Environmental Managers
Families
Planers
Trade and Industry
Local/City Authorities
Tourists
Chambers of Commerce
INTERREG Community
Policy Makers
Regional Authorities
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Target Groups - Best Practises

• VIA CLAUDIA
• AUGUSTA

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VIA CLAUDIA AUGUSTA

• An vertical and horizontal approach
• 4 sectors x 7 PPs involved from the very
  beginning
• Public administrations
• Open public (presentations in libraries, press)
• Cultural and sports asociations
• Relevant actors in tourism (GAL, APT,
  Consortia..)
• Associations of producers of local products
• Universities and schools (Archeology)
• Other paths and projects (Camino, Via Alpina)

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Target Groups - Best Practises

• AlpFRail

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Project Management

• Public relations work 124 presentations, 109
  publications
• Regular internal meetings 14 meetings
• On-site visits
• Administration
• International coordination

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Project Management
Example of the personal visits at the beginning
1.) 17.02.04 regional conference in Baden
Württemberg (RVDI, Vorarlberg, Switzerland) 2.)
3.3.04 coordination meeting with the German
Association for Housing, Urban and spatial
development e.V 3.) 9.3.04, 10.00
regional conference Brescia 4.) 9.3.04, 15.00
regional conference Alessandria 5.) 10.3.04,
10.00 regional conference Mantua 6.) 10.3.04,
15.00 Conference with MATT in Bozen 7.) 11.3.04
regional conference bmvit, Kärnten, Salzburg 8.)
18.3.04 regional conference with Veneto (port of
Venice, Union Camere Veneto) 9.) 19.3.04
regional conference with FVG 10.) 19.3.04
conference with the company Samer Co. shipping,
Triest 11.) 19.4.04 conference with BMVBW and DV
in Berlin 12.) 27.5.04 coordination meeting with
the Italian partners 13.) 24.6.04 coordination
meeting LP with MA 14.) 1.9.04 coordination
meeting with Slovenian partners 15.) 13.10.04
regional conference Baden Württemberg 16.)
18.10.04 meeting bmvit, Kärnten, Salzburg 17.)
21.10.04 coordination meeting with DV
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The beginning
Prien
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Idea AlpFRail is born
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First project partners
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Networking starts
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Networking across the Alps starts
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Collecting of project partners on the other side
of the Alps
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Collecting of project partners on the other side
of the Alps
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Collecting of project partners on the other side
of the Alps
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Network is growing
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Good Practise SummaryNo magic formular, but
useful steps

• In relation to your strategy, think about
• A Stakeholders contact and newsletter database
• A Stakeholders matrix (who is who)
• The right tool to reach each specific target
  group
• Diversifying your methods
• Creating a Long-term Lobbying Strategy
• Explain your concerns brief and concrete
• How can policy makers help you?
• How can you help them?

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THANKS FOR YOUR KIND ATTENTION!

• Magali.Kirchgesser_at_rosenheim.de
• Phone [phone]