Strategic Planning MiniWorkshop

1
Strategic Planning Mini-Workshop

• Developing Sound Strategies

2

• One
• Page
• Plan
• Richard D. Voreis of Consulting Collaborative

3
Agenda

• Strategic Planning Mini-Workshop
• Proven Approach to Strategic Planning
• Logical Step-by-Step Process
• Series of Strategic Assessment Questions
• Conduct SWOT Analysis
• Culminating in One Page Strategic Plan

4
Strategic Planning Mini-Workshop

• Opening Comments

5
Definition of Strategic Planning

• Strategic planning is a systematic process
• of determining a companys goals and
• then identifying how these goals will be
  achieved.

6
Strategic Planning Mini-Workshop

• Conduct a Mini-Workshop
• Participation is Required
• Two-Way Discussion is Important
• Doing is Learning
• Seeing is Believing

7
Mini-Workshop Goal

• One Page Strategic Plan
• Company Strategic Goals
• Employee Action Plans
• Employee Specific
• Management
• Staff

8
Strategic Planning Process

• Broad Employee Involvement
• Management (6 to 12 people /-)
• Staff (6 to 12 people /-)
• Broad Employee Involvement Drives
• Buy-in
• Commitment
• Success

9
Strategic Plan

• Traditional Strategic Plan
• 30 to 50 Page Document
• Limited Distribution
• Questionable Effectiveness
• One Page Strategic Plan
• 8-1/2 x 11
• One Side of Page
• Company-Wide Distribution
• Proven Effectiveness

10
Strategic Planning Mini-Workshop

• Lets get started!

11
Strategic Planning Mini-Workshop

• Who has company Strategic Plan for 2009?

12
Strategic Planning Mini-Workshop

• Who has company Strategic Goals
• for 2009?

13
Strategic Planning Mini-Workshop

• Who thinks they should have company Strategic
  Goals
• for 2009?

14
Mini-Workshop Format

• Today, we will be a Group of Companies
  Functioning as One Company
• Participation is Required
• Two-Way Discussion is Important
• Follow a Logical Step-by-Step Process
• Series of Strategic Assessment Questions
• Respond on Behalf of Your Company
• Real Life Responses

15
Strategic Planning Mini-Workshop

• Strategic Goals

16
Strategic Planning Mini-Workshop

• What are your companys Strategic Goals for 2009?

17
Strategic Planning Mini-Workshop

• Discussion

18
Real Life Strategic Goals

• Increase sales
• Reduce costs
• Improve profitability
• Expand the company
• Focus on customer service
• Provide quality products and services
• Nothing in writing
• I really dont know

19
Strategic Goals Observations

• Different from Employee to Employee
• Not Specific
• Not Measurable
• Too Many
• Based on Personal Assumptions
• Disappointing (I really dont know.)
• Management Different from Staff
• Focus is Lacking

20
Strategic Planning Mini-Workshop

• SWOT

21
SWOT

• Strengths
• Weaknesses
• Opportunities
• Threats

22
Strategic Planning Mini-Workshop

• Strengths

23
Strategic Planning Mini-Workshop

• What are your companys strengths?

24
Strategic Planning Mini-Workshop

• Discussion

25
Real Life Company Strengths

• Employees
• Reputation
• Integrity
• Quality Products and Services
• Customer Service
• Relationships (customers, suppliers, etc.)
• Rapport, Respect and Admiration
• Specific People

26
Real Life Company Strengths

• Company Culture (caring, etc.)
• Business Model (new and remodel, etc.)
• Safety
• Financial Resources
• Community Service
• Facility
• Reliability
• Shop

27
Real Life Company Strengths

• Technology
• Well-Run Business
• Profitability
• Leadership
• Product Line Expansion
• Training Program
• Intern Program
• Customer Base

28
Strategic Planning Mini-Workshop

• Weaknesses

29
Strategic Planning Mini-Workshop

• What are your companys weaknesses?

30
Strategic Planning Mini-Workshop

• Discussion

31
Real Life Company Weaknesses

• Internal Communications
• Teamwork
• Processes and Procedures
• Management Reports
• Employee Training
• Goals and Objectives
• Employee Accountability
• Profitability

32
Real Life Company Weaknesses

• Performance Appraisals
• Management Succession
• Employee Succession
• Job Descriptions
• Working Capital
• Technology
• Control
• Vision

33
Most Serious Weaknesses?

• Employee Accountability
• Goals and Objectives
• Internal Communications
• Teamwork
• Employee Training
• Control

34
Strengths and Weaknesses Observations

• Good News
• Several Very Important Strengths
• More Strengths than Weaknesses
• Employees are Impressive Strength
• Strong Reputation and Customer Service

35
Strengths and Weaknesses Observations

• Bad News
• Several Very Serious Weaknesses
• More Weaknesses than Strengths

36
Strengths and Weaknesses Observations

• Back to Good News
• Weaknesses Common to Many Companies
• More Strengths than Weaknesses a BIG Plus
• Identifying Weaknesses is BIG Plus
• Weaknesses can be Changed to Strengths
• Nothing Unusual
• Nothing Surprising
• Solutions are Clear

37
Famous Quotes

• "A problem defined is a problem half solved.
• Albert Einstein
• "A weakness defined is a weakness half overcome."
• Richard Voreis

38
Strategic Planning Mini-Workshop

• Opportunities

39
Strategic Planning Mini-Workshop

• What opportunities are available to your company?

40
Strategic Planning Mini-Workshop

• Discussion

41
Real Life Opportunities

• New Products
• Expand into New Market Segments
• Geographic Expansion/Acquisitions
• New Technology
• Benchmarking Visits
• 360 Appraisals (Employees/Customers)
• Internship Program
• Management Succession

42
Real Life Opportunities

• Expand Customer Base
• Improve Marketing Effectiveness
• Centralized Fabrication
• Centralized Purchasing
• Job Costing Analysis
• Pre-Bid Value Engineering
• Recruit Quality People
• Proactive Architectural Promotion

43
Real Life Opportunities

• Shop Expansion
• Office Expansion
• Apprentice Program
• Training Program
• Intern Program
• Lower Costs
• Remodel Market Segment
• Interior Products Market Segment

44
Greatest Opportunities?

• New Technology (BIM)
• Balanced Business Model
• Remodel Market Segment
• Interior Products Market Segment
• Employee Training and Development

45
Strategic Planning Mini-Workshop

• Threats

46
Strategic Planning Mini-Workshop

• What threats and potential threats are facing
  your company?

47
Strategic Planning Mini-Workshop

• Discussion

48
Real Life Company Threats

• Lack of Skilled and Experienced Employees
• Downturn in Construction Economy
• Competition
• Litigation
• Major Job Site Accident
• Cost Control
• Retirement of Key Employees
• Resistance to Change

49
Greatest Threats?

• Lack of Skilled and Experienced Employees
• Retirement of Key Employees
• Resistance to Change

50
Strategic Planning Mini-Workshop

• Long-Term Objectives

51
Long-Term Objectives

• Consider prevailing situation (SWOT)
• Strong focus on what the company wants to achieve
  several years in the future
• Based on a time frame from 3 to 5 years
• Review yearly
• Change only if there are valid reasons to do so

52
Strategic Planning Mini-Workshop

• Long-Term Objectives

53
Strategic Planning Mini-Workshop

• Discussion

54
Real Life Long-Term Objectives

• Achieve documented superior customer
  satisfaction.
• Wisely expand sales volume, control work
  processes and sustain a minimum of 40 gross
  profit.
• Provide motivating rewards for employees and
  stockholders.
• Maintain a safe working environment.
• Strive for best of class performance.

55
Strategic Planning Mini-Workshop

• Short-Term Objectives

56
Short-Term Objectives

• More specific and focused than long-term
  objectives
• Key initiatives to be pursued by the company in a
  short-term time frame
• Time frame from 1 to 2 years
• Reviewed and adjusted on a yearly basis

57
Strategic Planning Mini-Workshop

• Short-Term Objectives

58
Strategic Planning Mini-Workshop

• Discussion

59
Real Life Short-Term Objectives

• Annual strategic planning process based upon
  input from management and staff.
• Link company goals and employee action plans to
  compensation plans.
• Introduce an employee training program.
• Implement and consistently follow formal
  processes and procedures.
• Explore new technology to improve our
  efficiencies.

60
Strategic Planning Mini-Workshop

• Strategic Goals

61
Company Strategic Goals?

• Our Strategic Planning Mini-Workshop
• Proven Approach to Strategic Planning
• Followed a Logical Step-by-Step Process
• Series of Strategic Assessment Questions
• Conducted SWOT Analysis
• Culminating in One Page Strategic Plan

62
Company Strategic Goals

• Written one page document
• Provided to all employees
• Communicates what employees are expected to
  accomplish
• All employees focused on what is important to the
  success of the company

63
Company Strategic Goals

• Measures performance based upon goals
• Specific
• Measurable
• Time Framed (calendar or fiscal year)
• Maximum of 3 to 5 Strategic Goals
• What Gets Measured Gets Accomplished
• Here are Real Life Strategic Goals.

64
Real Life Strategic Goals

• Generate sales of 11 million with a focus on
  external and internal customer satisfaction.
• Achieve income before tax of at least 10.
• Install a new management system to improve
  performance and accountability.
• Further develop employee teamwork, communications
  and training.

65
Strategic Planning Mini-Workshop

• Discussion

66
Strategic Planning Mini-Workshop

• Action Plans

67
Employee Action Plans

• Specific
• Measurable
• Time Framed
• Support Company Strategic Goals
• How Employees will Impact Success
• What Gets Measured Gets Accomplished
• Limited to One Page No Exceptions

68
Goals and Action Plans

• Generate sales of 11 million with a focus on
  external and internal customer satisfaction.
• Employee Action Plan Date
• Employee Action Plan Date
• Achieve income before tax of at least 10.
• Employee Action Plan Date
• Employee Action Plan Date
• Install a new management system to improve
  performance and accountability.
• Employee Action Plan Date
• Employee Action Plan Date
• Further develop employee teamwork, communications
  and training.
• Employee Action Plan Date
• Employee Action Plan Date

69
Real Life Employee Action Plans

• Staff
• Write my Job Description
  01/31/09
• Document my job Processes and Procedures
  03/31/09
• Specific training needs to better do my job
  05/01/09
• Identify one idea to reduce costs Quarterly
• Review my Action Plans Quarterly
• Management
• Implement monthly Dashboard Report 01/15/09
• Benchmark One Non-Competitor Company 10/31/09
• Conduct Employee Satisfaction Survey
  12/31/09
• Visit at least 5 Potential Customers
  Quarterly
• Visit at least 5 Existing Customers
  Quarterly
• Review Direct Report Action Plans Quarterly
• Conduct Client Satisfaction Surveys
  Quarterly

70
Your Strategic Planning Process

• ? ? ?
• ? ?
• ?

71
Conduct Strategic Planning Process Yourself?

• Yes
• Maybe
• No

72
Strategic Planning Process

• Challenges

73
Companies Needing Assistance

• Companies who have Conducted Business the Same
  Ways for Years
• Companies who have Grown Rapidly and are Losing
  Control
• Companies who are Underperforming in Profits
  and/or Sales
• Companies with Multiple Locations who Need
  Uniformity and Consistency
• Companies who need to Unify and Fine Tune the
  Culture after Merger or Acquisition

74
Strategic Planning Mini-Workshop

• Comments
• Questions
• Answers

75

• One
• Page
• Plan
• Richard D. Voreis of Consulting Collaborative