A beginning is a time for taking the most delicate care that the balances are correct.

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• A beginning is a time for taking the most
  delicate care that the balances are correct.
• Frank Herbert, Dune

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Where Did I Put That?

• Managing Your Information

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• A typical worker spends an average of 150 hours
  per year looking for lost documents.
• - Coopers and Lybrand

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Naming Files General
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Naming Files Images
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Naming Files Logos
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Send Me Your Logo

• Getting the Art Resources You Needthe First Time

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JPEG vs. EPS
JPEG
EPS
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The Matrix Revolutions

• Excel Tools for Event Management

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Database
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Yellow Pages
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Timeline
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Matrix
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Script
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Its In The Call Book

• Tasks and Follow-Up Made Easy

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The Call Book

• Incoming/OutgoingCall Register (50-111)
• Proactive organization
• Return every call
• Log every to-do
• Follow up every task
• No Post-Its!

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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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The Call Book In Action
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• You get what you planned for.
• RADM Kenneth Moritsugu, M.D. Fmr. U.S. Deputy
  Surgeon General

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• Fields of GoldDonor Remembrance Ceremonies
• Inspirational donor remembrance eventsthat
  celebrate and honor donor families

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OneLegacys Donor Remembrance Ceremonies

• Our opportunity to
• thank donor families
• help families grieve and heal
• welcome to Donate Life community
• a window for media

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Invitations
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Venue Setup

• 300-500 capacity
• Tulle backdrop w/spots
• Spotlight on podium
• Projection screens
• Tables numbered for approach to stage

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Seating Plan
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Table Setup

• Family tables
• Table on stage

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Registration

• 1 table per 10-15 families
• Table(s) for Spanish-speaking familieswith
  translating equipment
• 1 table for staff, guests

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Seating Families

• 1. Escorted to tables
• 2. Open seating (8 on periphery)
• 3. 2 seating cards family keeps one
• 4. Seating cards placed in table order

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Program Elements

• Open with Fields of Gold

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Program Elements

• Presentation of Pins Pendants

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Program Elements

• Video Tribute
• Final song Fields of Gold by Eva Cassidy

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• The Donate Life FloatInspiring People Through
  the Rose Parade

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About Donate Life
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About Donate Life

• Mission To inspire all people to save and heal
  lives through organ, eye and tissue donation

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The Donate Life Community

• 8,000 donor families/year
• 7,000 living donors/year
• 30,000 organ transplant recipients/year
• 45,000 cornea recipients/year
• 100,000 organ transplant candidates
• 1 million tissue recipients/year

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The Donate Life Community

• Thousands of allied professionals
• 83 million registered organ/tissue donors

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Our Target Audience

• The 130 million who have not yet registered

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2001 Genesis
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Why?
Why Not?

• Big idea
• Inviting, open
• Major brands
• Cost-effective TV
• PR opportunity

• Expensive
• Fragmented community
• Its an LA thing
• Crowded field
• Will the media care?

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Our Opportunities

• Emotionally connect
• Build our brand
• Unify our community
• Create holiday Mecca

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Our Strategy Inspiration
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Tactics

• Tell a story

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Tactics

• Tell a compelling story

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Tactics

• and dare to be different

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Tactics

• Treat decorating as an event

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Tactics

• Fill the float with inspiring people

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Tactics

• and more people

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Tactics

• and more people

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Tactics

• Broaden and personalize participation

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1,052 dedicated roses
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• Pasadena12/7/08

Denver 12/16/08
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Tactics

• Promote, promote, promote!

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National Media Campaign

• 1,200 news stories in six years

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Media Coverage, 2009

• 308 news stories

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L.A. Media Coverage, 2009

• 107 news stories in OneLegacy service area

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Sponsorship Evolution
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www.DonateLifeFloat.org