Business Opportunities in SinoU'S' Entrepreneurship E Business Program

1
Business Opportunities in Sino-U.S.
Entrepreneurship E Business Program

• Presented by
• Prof. Angela Wu, CPA MBA,

2
Successful Chinese Start-ups

• Three top performed Chinese companies are
  selected as Web 20 stocks by Business Week
• Ctrip
• Shanda
• Sina
• (based on info/data on September 5, 2005 edition
  of Business Week)

3
Billion Dollar Chinese Start-ups

• UTStarcom
• Sina
• Netease
• Baidu
• Focus Media
• Shanda

4
Entrepreneurship

• Entrepreneurship is the process of creating
  something new with value by devoting the
  necessary time and effort, assuming the
  accompanying financial, psychic, and social
  risks, and receiving the resulting rewards of
  monetary and personal satisfaction and
  independence.

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What it takes The Wheel of Entrepreneurship
Adaptability
Risk Taking
Ask yourself
How well do you do on each criteria? What can
you do to overcome shortcomings?
Competitiveness/Drive
Listening/ Understanding
Confidence/Vision
Persuasiveness
Discipline/Perseverance
Organization
6
Legal Organizational Forms

• Sole Proprietorship
• Partnership
• Corporation
• Limited Liability Corporation
• http//www.federaltaxid.us/
• http//www.dos.state.ny.us

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Financing Your Business

• Types of financing
• Debt financing involves an interest bearing
  instrument, usually a loan.
• Short term money is used for working capital.
• Long term debt (gt1year) is used to purchase
  assets.
• Equity financing offers the investor some form
  of ownership.
• Internally generated funds are used most often.

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Business Plan Format

• Executive Summary
• Business Description
• Market Analysis
• Competitive Analysis
• Marketing Strategy
• Operational Plan
• Organizational Management Plan
• Risks and Mitigation
• Timeline/ Action Plan
• Long Term Development and Exit Strategy
• Financial Information
• Exhibits/Appendices

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The Pitch

• How convincing a case can be made for the
  business idea?
• The Opportunity
• The Management
• The Economics

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Marketing Mix Decisions

• Product Quality of components or materials,
  style, features, options, brand name.
• Price Quality image, list price, quantity,
  discounts, quick payments credit.
• Place Use of wholesaler and/or retailers, type
  and number of wholesaler or retailers.
• Promotion Media alternatives, message, media
  budget, role of personnel selling.