Niccolo Machiavelli

1
Niccolo Machiavelli

• The Prince

2
What a leader should do to in order to acquire a
reputation

• Rulers who are unsure what to do, but want to
  avoid immediate dangers, generally end up staying
  neutral and usually destroy themselves by doing
  so.
• p. 69

3
What a leader should do to in order to acquire a
reputation

• A ruler should also show himself to be an
  admirer of skill and should honor those who are
  excellent in any type of work
• p. 70

4
What a leader should do to in order to acquire a
reputation

• He should encourage his citizens by making it
  possible for them to pursue their occupations
  peacefullymaking sure they do not hesitate to
  improve what they own for fear it may be
  confiscated from them, and they are not
  discouraged from investing in business for fear
  of losing their profits in taxes
• p. 70

5
What a leader should do to in order to acquire a
reputation

• always retaining his authority and dignity, for
  this he should never let slip in any
  circumstances.
• p. 70