Junior Achievement Argentina

1
Junior Achievement Argentina
A member of JA Worldwide
2
General Organization Information

• JAA started operations in 1991
• Founder and Executive Director Eduardo Marty
• National Headquarters Buenos Aires
• 5 regional offices JA Córdoba, JA Mendoza, JA
  Rosario, JA Tucumán and JA Salta.
• JA Programs plus locally developed programs

3
Highlights since 1991

• National coverage 5 branches,
• 24 provinces
• 435,427 students
• 10,774 implemented programs
• More than 1,220 sponsors
• 8,898 volunteers

4
Innovation and leadership

• Through partnership with big corporations JA
  Argentina has created successful programs such
  as
• Banks in Action, together with Citibank
• Environmental Achievement, together with Coca -
  Cola Argentina
• The Challenge of Growing and Our Resources
  thanks to the Techint Group support.
• Innovative adaptation of JA /YE programs
• Community Leadership with the support of
  Deutsche Bank Argentina
• The New Company Program with the support of
  Kraft Foods Argentina and Kraft Cares.

5
Awards

• 1999 Eikon Prize for Environmental Achievement
  Program as best
• community program of the year
• 1999 Fuqua Excellence Award due to the high
  quality and growth of JAA
• 2000 JA International Award for Program Quality
  and Media
• 2000 US Chamber of Commerce of Argentinas
  Award for the
• development of Environmental
  Achievement as best
• environmental educational program,
  implemented with local
• governments, Coca Cola and public
  schools
• 2003 JA Innovation Award, due to the development
  of a new elementary
• school program Our Resources

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Resources and Sponsors

• More than 420 sponsors in all the country (cash
  and in kinds, 2004 data)
• Approx. US 1,000,000 for 2005 budget
• Individual Giving Club 70 members
• International Corporations represented at JAAs
  Board Members GE,
• COCA - COLA, EDS, NCR, FEDEX, FORD, BBVA, HP
• Major sponsors in 2004 AMEX, Coca Cola,
  FedEx Express, Ford,
• The GE Foundation, Monsanto, Cargill, Dow,
  Citibank, Deloitte., Kraft
• Foods, Carrefour, Repsol YPF, Kimberly
  Clark, Techint, Dupont.

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Fundraising Special Events

• Socker and Tennis Tournament
• Córdoba / Mendoza / Tucumán
• Golf Tournament Achiever
• Buenos Aires /Córdoba /
• Mendoza / Tucumán
• Silent Auctions
• Buenos Aires / Rosario
• Nights of Heroes
• Buenos Aires / Córdoba /
• Rosario / Tucumán

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The fundraising process

• The prospects research
• The request for an interview with the
  selected prospect
• donors
• The interview
• The written proposal the formal request
• The follow - up
• Acceptance accountability - renewal

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The prospects research

• Companies that already work with JA around
  the globe.
• Local companies that simpathize with JAAs
  mission
• statement in their own mission statement
  or operations.
• Networking the business community
• Referrals from Board Members

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The request for an interview

• Written request for an interview
  (introductory purposes).
• Reasons to accept the request, brief
  description of the
• organization, its mission and relevance
  (board members,
• awards, major funders, worldwide
  branches)
• The request is mailed in outstanding
  stationary together
• with the program and special events
  brochures and the
• annual report.

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The interview

• The icebreaking make a friendly comment
  not related to the
• purpose of your visit (the building, the
  office, the pictures, or
• anything that could make the interviewer
  feel more comfortable)
• Let the interviewer talk. Remember that
  people enjoy talking
• about themselves. Introductory questions
  How is (the
• company) this year??, do you have 5
  minutes to explain to me
• whats your business and how did you get
  to work here?
• Listen with genuine curiosity and interest.
  
• Emphasize the organizations principles,
  transparency and
• accountability
• Satisfaction guarantee or your money back
  policy
• E mail -during the following 48 hours- a
  written proposal so the
• prospect can make his own mind with no
  pressure.
• Thank the time spent in the interview

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The proposal

• The proposal is outstandingly written
• Contains 2 or 3 sponsorship options
  (ordered according
• to the amount requested)
• includes the benefits to the prospect
  sponsors (Council
• participation, special events, public
  relations, etc.)
• Is signed by the CEO of the Organization
• Is e-mailed and mailed (both)
• Includes the information that a phone call
  will follows (in
• order to get the acceptance of the
  proposal)

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The follow up

• Call within one week
• Keep calling until you get an answer (do not
  feel bad
• about it)
• Make no pressure, be gentle.
• Offer further meetings or additional
  information, if
• necessary

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Acceptance AccountabilityRenewal

• Go for the YES!!!
• Work for the accountability Be reliable
• Show results - Project Final Report
• In case of complains, solve the problem,
  dont argue!!
• Ensure the renewal
• Remeber Money is not enough, the sponsor
  must
• participate in the project to be
  sustainable (as a
• volunteer, a lecturer, etc - Let him or
  his firm get the
• rewards and be a hero)

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Show your passion not only for your mission- but
also for that specific project you are selling
No passion, no moneyNo guts, no glory