MAR 4333521

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MAR 4333-521

• E-Commerce Marketing
• Fall 2002Sarasota
• Web Site Business Model Evaluations
• Rich Gonzalez
• November 23, 2002 (Week 13 Saturday)

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URLs (Well Analyze Today)

• Presentations
• www.victoriassecrets.com
• www.bbc.co.uk
• www.cd.now
• www.walmart.com
• www.artic.edu
• www.disney.com
• www.pbs.org
• Also
• http//www.samsungelectronics.com/refrigerator/dig
  ital_network/sr_i27dtl.html
• www.segway.com amazon.com

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Agenda November 23, 2002

• Digital Based InnovationInternet Refrigerator
• Digital Based Innovation--Segway
• Due For December 7
• Final Exam
• Thanksgiving Weekend

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Quotes To Compare

• There is no reason for any individual to have a
  computer in their home.Ken Olsen 1976

• 40 of households will have 6 computers...connecte
  d to the Net.Jeff Bezos 2002

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Internet Refrigerator
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Internet Refrigerator

• Always On
• New Applications
• http//www.samsung.com.sg/refrigerator/tech_info/t
  ech_info_07.html

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Digital Based Innovation

• Communication -Internet -Video Telephone
  -Messenger
• Entertainment -TV/Radio Reception -External
  Input -Digital Album
• Information -Cook Helper -Refrigerator
  Manager -Schedule Manager
• http//www.samsungelectronics.com/refrigerator/dig
  ital_network/sr_i27dtl.html

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3 Fundamental Business Shifts

• 1. Most transactionsB2C, B2B, C2C and G2C will
  become self-service digital transactions.
• 2. Customer service will become the primary
  value-added function in every business. Personal
  consultancy not routine services.
• 3. The pace of transactions and customer needs
  for customer service will force firms to adopt
  digital processes---for survival.

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Marketspace Evolution and Need for Continuous
Innovation

• BRAND PROMISE
• Branding
• Market communications
• Customer interface

• Objectives
• Achieve strategic goals
• Adjust product offering and delivery system to
  rapidly changing Marketspace environment

IMPLEMENTATION
INNOVATION PROCESS
DELIVERY SYSTEM
Deliver on the promised experience
Renew/Innovate the customer experience
Source Monitor Analysis
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Segway HT

• Website Visit
• e-mail, 1100 PM Sunday Night
• 700 AM Monday, Good Morning America
• Segway Available Through ?
• Order For Future Delivery MAR 03 to JUL 03
• Contest
• EA Club (note)

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Thanksgiving Weekend

• No Class On November 30
• Special Reading Assignment

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For December 7

• Chapter 8 ---Implementation
• Chapter 10B2B
• Have Your Objects Call My Objects, HBR

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For Today November 23

• No Reading Assignment
• Web Site/Biz Model Evaluation

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Presentations 5- 10 Minutes

• www.victoriassecrets.com
• www.bbc.co.uk
• www.cd.now
• cnnfn.cnn.com
• www.artic.edu
• www.disney.com
• www.pbs.org

Who Wants To Go First????
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Site/Model Evaluation Assignment

• Paper
• 2 Pages Bullets With One Summary Section
• Cover Sheet
• 7 Copies (for fellow students)
• In Class Presentation
• 5 to 10 Minutes Overview, Pick a Few Main Points
• Due November 23

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Presentations

• Evaluation Sheet--Feedback

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2 MINUTES LEFT

• 2 MINUTES LEFT

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End Presentations
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Last time

• Brand Communications
• eBay Analysis Paper
• Lexus-Palm Digital Based Innovation
• monster.com

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Final Exam December 7, 1000 AM

• Part 1SUBJECTIVE
• 3 Essay questions
• Based on readings, text, discussions and papers
• All chapters assigned for reading are covered

• Part 2OBJECTIVE
• 28 QuestionsMC, FIB, T/F
• Based on same

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or
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Final Exam

• Part 1SUBJECTIVE
• Take Home
• 4 Essay questionsPick 3
• Based on readings, text, discussions and papers
• Due Dec 8, Noon
• 2 pages each

• Part 2OBJECTIVEOnline
• 28 QuestionsMC, FIB, T/F
• Based on same
• Done on Dec 7 at 1000 AM,
• 1 hour

4 Essay Questions Will Be Released on Dec 1, 2002
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For December 7

• Chapter 8 ---Implementation
• Chapter 10B2B
• Have Your Objects Call My Objects, HBR

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End Here