Conversation Marketing

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Conversation Marketing
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AOL Hell
June 21
June 23
June 24
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Marketing Tactics
Source Elliance, Inc.
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What Youre Looking For

• Search Visibility
• Persistent Links
• Content Syndication
• Word of Mouth
• Targeted Communities
• Conversation

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People Streams
Source Elliance, Inc.
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Life of an Article
Source Elliance, Inc.
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Traffic strategies

• Link internally
• Use consistent domains
• Ask for link love
• Promote outbound links
• File a site map
• Register on bookmarking sites

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Publish Everywhere it Makes Sense
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Promote Your Content
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Promote Others Recommendations
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Credibility Through Validation
Source Elliance, Inc.
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Choose Appropriate Outlets
Source Elliance, Inc.
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Blogs Matter
Source Elliance, Inc.
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Engage Popular People
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Stream It
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The Power of RSS
Source Elliance, Inc.
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RSS Is For Machines, Not People
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Tracking success

• Traffic unique visitors vs. page views
• Technorati rankings
• RSS subscriptions
• Google linkto and allinanchor
• De.licio.us and Technorati tags
• Trackbacks
• WebsiteGrader, Xinu, Compete, Alexa, etc.

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Track and Double Down
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Use Third-Party Tools
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Growth Will be Steady
High interest event
Prominent magazine link
Prominent magazine mention (no link)
Prominent blogger link
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Good and Bad Visibility
Source Elliance, Inc.
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Tricks of the trade

• Encourage and respond to comments
• Comment elsewhere
• Report
• Serialize
• Use themes
• Give stuff away
• Use Multiple Media

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Widgets Extend Reach
Twitter Group text messaging
Flickr Share photos from your travels
LinkedIn Contacts network
Tag Clouds Quick visual map of what you write
about
Meetup Get together with others
Google Calendar when youre available
Technorati Blog ranking
EasyWiFiRadar Find hot spots
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25 of SEO is On-Page Visible
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25 On-Page INvisible

• Description

• Keywords

• Alt Images

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And 75 is Word-of-Mouth