In support of

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If you had the chance, would you change
the world?

• In support of

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Agenda

• Earth Water International
• The UNHCR
• What is the USP of Earth Water?
• Earth Water Europe Plan

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Earth Water International United Nations
partnered bottled water company Canada, USA,
Europe
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Earth Waters mandate

• To use 100 of our worldwide net profits to fund
  water aid programs for people living in
  desperate situations.

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The idea

• In Nepal, Sherpas carry Coca-Cola on their backs
  up to the Mount Everest base camp to make the
  product available there

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• 1.2 billion people do not have access to safe
  drinking water

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6000 people, mostly children, die everyday
because they lack clean drinkable water
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• Access to Water is a
  Human Security Issue.
• Unless serious action is taken immediately, the
  devastation resulting from the lack of access to
  water will be
  far greater than that of war.

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The Concept was born

• A new type of corporation
• Redefine the notion of profitability
• Corporate economic social responsibility

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The Company

• FOR profit, private company
• NO government (or UN) funding
• Branding and Marketing
  Core Competencies
• Out-source bottling and distribution
• 100 of net profit for UNHCR
• Canada, US, Europe and expansion to Hong
  Kong, South Korea, Taiwan
• The only company in the world that bears the
  UNCHR-logo on their products

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Mission of Earth Water

• Introduce Earth Water throughout the world
• Increase consumer awareness of the water crisis
  in the developing world
• Provide consumers with a unique way to express
  their commitment to being socially conscious
  citizens
• Provide corporations an opportunity to fulfill
  their social responsibility goals by partnering
  with Earth Water and supporting the UNHCR
• Goal 2011 donation of 1.2 million per year

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Earth Water the
company
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The United Nations Refugee Agency (UNHCR)
Mandated to provide for the protection and basic
needs of all refugees At work in more than
119 countries Works with more than
20.8 million refugees worldwide
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• Earth Waters donation to the UNHCR will fund
  projects related to the acquisition, transport,
  storage, and distribution of fresh clean water.

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• In 2005, UNHCR spent approx.
  13 million on water or water-related
  activities
• Largest projects
• Chad - 2.5 million
• Afghanistan - 1.3 million
• Kenya - 946,830
• (Extracted from UNHCR Global report 2005)
• Earth Waters Dream
  donate 100
  million per year

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Millennium development goals

• Goal 7 Ensure environmental sustainability
• Target 10 Reduce by half the proportion of
  people without sustainable access to safe
  drinking water

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Ambassadors of the UNHCR

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• www.ninemillion.org

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Why bottled Water?

• Fastest growing segment in the beverage industry
• 50 billion annually

• Exponential growth around the world
• Biggest markets
• Europe
• USA
• Asia

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Bottled Water

• Why such growth?
• Health
• Taste
• Purity

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Trends in Social Responsibility

• There is a distinct trend to organic, natural,
  environmental and socially responsible products
  in the market
• There is a distinct and growing trend for
  companies in the public eye to act in a socially
  responsible manner to which Earth Water products
  can assist

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Conclusion
All current trends indicate bottled water
consumption will continue to increase. Most
companies are profiting from this industry and
paying their shareholders significant cash
dividends. By supporting the UNHCR, Earth
Waters shareholders are every man, woman, and
child in the most desperate of situations.
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Whats the USP of Earth Water?

• Premium Water
• Packages (unique)
• Better for the environment
• 100 Profit UNHCR saving people by just
  drinking water

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If you had the chance, would you change the
world?
www.earthwater.ca