Evolving Print to Win in Digital

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Evolving Print to Winin Digital
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The Digital Advantage

• Demonstrates a highly involved audience
• Extends reach
• Adds a new dimension to creative format
• More touchpoints (more revenue)
• Selling opportunities?
• Build communities

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Web 2.0
It's not an audience,it's a community
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Web 2.0
Everyone connected to everyone elseand
everything they are interested in
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The Media Selection Process
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The Competition
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_at_Plan Selection for Review
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Scoring Criteria Varies by Objectives
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What Have You Got That They Havent?
The
Magazine
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Are You Leveraging Your Key Asset?
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Referencing the Web Site in Print Copy
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Extending Content in Ways That Suit the Web
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Inviting Participation
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Featuring Interactions in Print
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Building and Demonstrating Loyalty
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Take a Lesson From the Catalogues
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The Networks Are Integrating
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Are You?
Are You?