Improve Your Website with Usability Research

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Improve Your Website with Usability Research

• Peter Hutchins
• Vice President, Knowledge Initiatives
• ASAE The Center for Association Leadership

Dina Lewis, CAE President Distilled Logic, LLC

August 21, 2006
Connecting Great Ideas and Great People
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Whats Usable?
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Whats Usable?
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Whats Defines Usability?

• After all, usability really just means that
  making sure that something works well that a
  person of average (or even below average) ability
  and experience can use the thing - whether it's a
  Web site, a fighter jet, or a revolving door -
  for its intended purpose without getting
  hopelessly frustrated. - Steve Krug, Don't Make
  Me Think

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Member Interaction
The increasing effect of the internet/web.
Traditional vs. Web-based Interactions (monthly)
What do we really know about these people?
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Some Standards Conventions

• Logo placement
• Search box
• Absence of splash
• Location/form of breadcrumb navigation
• Link colors and ID

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User Research Tactics

• Polls surveys
• Interviews focus groups
• Card sorting exercises
• Scavenger hunts observed tests
• In-person remote user testing
• Website statistics

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Tools User Profile Form
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Tools User Survey
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Tools User Scenarios
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ASAE The Center
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ASAE The Center
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ASAE The Center
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ASAE The Center
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ASAE The Center
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American Gas Association
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American Gas Association
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American Gas Association
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Resources

• Dont Make Me Think! A Common Sense Approach to
  Web Usability, Steve Krug
• The Elements of User Experience User Centered
  Design for the Web, Jesse James Garrett
• Information Architecture for the World Wide Web,
  Louis Rosenfeld Peter Morville
• Jakob Neilsen www.useit.com, http//www.useit.com
  /alertbox/
• User Interface Engineering www.uie.com/brainspark
  s
• Adaptive Path www.adaptivepath.com,
  www.adaptivepath.com/blog/
• Usability Professionals Assn www.upassoc.org
• Usabilitynet www.usabilitynet.org/home.htm
• What sites used to look like www.archive.org
• Tools/Products
• www.ethnio.com
• www.techsmith.com/morae.asp
• www.usability.gov
• www.browsercam.com
• http//www.w3.org/WAI/

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Contact Us with Questions!
Peter Hutchins Vice President, Knowledge
Initiatives ASAE The Center for Association
Leadership phutchins_at_asaenet.org 202/326-9540 www.
asaenet.org Dina Lewis, CAE President Distilled
Logic, LLC dina_at_distilledlogic.net 202/320-3060 ww
w.distilledlogic.net
Connecting Great Ideas and Great People