Clare Johnson

1
More Than 10 days of Sport Lessons from
Manchester

• Clare Johnson

2
The Games Legacy Scheme

• An unprecedented opportunity to secure lasting
  social and economic benefits
• Significant in its ambitions, scale and scope
• 16.5m across the North West
• To benefit individuals, social cohesion and SMEs

3
Harnessing the Benefits

• Commonwealth Curriculum Pack
• Games Xchange
• Healthier Communities
• Lets Celebrate
• Passport 2K
• Pre Volunteer Programme
• Prosperity

4
Ensuring the Success of a Legacy Programme
Ten Critical Success Factors
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1. Sustainability

• Maintain interest, spend and activities
• Consider from initial planning onwards
• A primary filter for all deliberations
• Organic development through community ownership

6
2. Legacy Planning

• Optimise links between event and legacy programme
• Address legacy when events planning initiated
• Legacy considerations equal priority to event
  itself

7
3. Community Representation

• Promote community ownership and engagement
• Range of good practice steps - embed initiatives
  in wider programmes, community consultation,
  public accountability, understand real needs of
  the area
• Realism about the costs and benefits

8
4. Tackling Disadvantage

• Reach disadvantaged/target groups and areas
• Use branding and hook of Games
• Volunteer programmes, sports and arts
• Introduction to new lifestyles, using new
  approaches

9
5. Long-term Regeneration

• Assist long-term regeneration plans
• Recognise existing plans and resources
• Integrate events/initiatives into broader
  programmes
• Support achievement of existing goals

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6. Physical Legacy

• Maximise the benefits of physical/ infrastructure
  projects
• Recognise and target the social and economic
  regeneration benefits of infrastructure projects
• Link legacy initiatives into infrastructure
  projects

11
7. Joint Working

• Mutually reinforcing activities of legacy and
  event management agencies
• Good, equal, working relationship
• Access to facilities, branding, tickets etc
• Clear commitment to legacy objectives

12
8. Shared Ownership

• Collective commitment to legacy
• Range of partners lead and support initiatives
• Commitment to legacy wider than the organising
  body

13
9. Event-themed Approach

• Coherent theme
• Stimulus for initiatives
• Event associations generate publicity,
  excitement, engagement
• Avoid an event-led approach

14
10. Diffused Benefits

• Positive effects beyond host city
• Prioritise regional/national dissemination
• Involve partners in specific initiatives
• Powerful voices

15
The Critical Success Factors

• Sustainability
• Legacy planning
• Community representation
• Tackle disadvantage
• Long-term regeneration

• Physical legacy
• Joint working
• Shared ownership
• Event-themed approach
• Diffused benefits

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Thank you