Cigarette Seduction

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How this book works
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Once upon a time, 50 of Americans smoked
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No one thought it was a big deal
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But the tobacco Companies did!
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They even put Cigarettes on the couch
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Philip Morris used it to develop Marlboro
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They discovered this crest and the words Veni.
Vidi. Vici. I came. I saw. I conquered.
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Marlboro was a kind of medal
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Boys everywhere want to prove themselves
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Smoking is what teens seek out for initiation
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Marlboro is the classic coming-of-age symbol
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Marlboro is the initiation brand of 70 of male
teens because of what it stands for
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This is what Marlboro stands for - - every
brand has its own meaning
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Something smokers didnt realize at the time
the bonded
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It represents an unconscious deal they made at
their coming-of-age moment
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A young persons bond with their idea of adulthood
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Something theyll forget when they grow up
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Unlike food or drink or even drugs there is
no obvious rationale for smoking
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It is more like a belief system supported by
addiction
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When they try to quit 10, 20 or 30 years
later, they are unaware of this psychic bond
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So heres where this book helps
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It tells you what the brands do and why
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Once you understand what they mean to you
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And youre ready to quit
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This takes the magic out of smoking Bringing it
from the sublime.
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To the ridiculous!
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There is just no going back!
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Youll walk a mile from your Camel
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You are no longer seduced!
Music by Jennie Walker The Subway
Glass www.jenniewalker.com