An Intelligent Organisation Part II

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An Intelligent Organisation Part II

• The knowledge management framework
• The technologies of knowledge management
• Communication between organisations (B2C and
  B2B) and within organisations
• Communication for a competitive advantage
  Porters model

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Activities involved in knowledge management

• Knowledge management is a set of inter-linked
  activities (Probst et al, 2000)
• identification
• Acquisition
• development
• sharing/distribution
• utilisation
• retention

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• These processes are all inter-linked
• They are placed within the context of the goals
  for knowledge management
• This is followed by continual assessment and
  review.

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The technologies of knowledge management

• Corporate tools such as expert systems, DSS, and
  MIS for the sharing of knowledge
• Networking technologies such as LAN, WAN, PDN
  for data communication
• Programming languages and concepts such as OOP,
  HTML, XML, and Java, together with Internet
  protocols for utilising the Internet.

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B2C Communication

• The success of B2C communication depends on
• the quality of the information systems
• the availability of the website
• the quality of the website
• An enterprise portal can enhance internal as well
  as external communication.

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B2B communication

• Involves collaboration, aggregation,
  knowledge-exchange, and information-transformation
  between companies
• Building communities of business partners
• Sector-based electronic marketplaces (exchanges)
  improve communication and facilitate the
  maintenance of quality of goods and services.

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Intra-organisational communication

• The philosophy behind intra- and inter-
  organisational (B2C and B2B) communication is the
  same how to quickly access, digest, and
  disseminate large volumes of information across
  national and international boundaries. Therefore,
  the support structure required is also the same.

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Communication for a competitive advantage
Porters model
Threats of Substitute products services
Threats of new entrants
The Company
Traditional rivals
Bargaining power of Suppliers
Bargaining power of Customers
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Gaining a competitive advantage

• A company within an environment of threats and
  opportunities can use
• focus
• differentiation
• tight linkages
• in order to gain a competitive advantage.
• Internet technologies provide the means for doing
  so.

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Questions

• Using the example of familiar EC companies,
  discuss
• What opportunities and threats exist in their
  environment
• How the technologies of knowledge management
  contribute to communication in those
  organisations
• In what ways do/can they gain a competitive
  advantage.

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Case studies

• KPMG
• British Gas