presents

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presents
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10 STEPS TOBUILDING POWERFULWOMEN
National Business Womens Week
Year End Officer Transition
Equal Pay Day
Member Retention
Grassroots Lobbying Legislative Issues
Membership Retention
Young Careerist
Chartering a NEW local
Individual Development Program
BPW Foundation
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KEY
LOCAL ORGANIZATION ISSUES

• Leadership commitment
• Recruitment methods
• Retention techniques
• Strategies to attract and maintain members

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Join your BPW sisters as we work to achieve
the 10 STEPS
TO
BUILDING POWERFUL WOMEN
and thus,
a more powerful organization!
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National Business Womens Week Womenomics
National Business Womens Week will be observed
the third full week in October. This is the
premier event to promote your local organization.
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• National Business Womens Week Proclamation
• Publish an article in any print media about the
  meaning of NBWW and your local organizations
  activities
• Public Service Announcement about NBWW and your
  local organizations activities
• Guest appearance on radio or television for
  visibility
• Woman of the Year or Business of the Year program
• Organize a Womenomics Forum
• Letter to the editor about NBWW or Womenomics
  Forum
• Media release about NBWW or Womenomics Forum

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Resources v     BPW/USA National Business
Womens Week Manual v     Womenomics Guide v    
LO Leadership Resource Guide v     BPW/USAs
Best Companies List v     101 FACTS
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Membership Retention

• Begins while recruiting members
• Ensure that members feel they are receiving
  top-value benefits
• Involve every member in local activities on a
  level with which they are comfortable

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• Follow up with everyone who renews send a thank
  you letter (2 pebbles per member letter)
• Contact members who have not renewed ask them
  to please renew (5 pebbles per member contact)
• Complete a questionnaire for every non-renewal
  (5 pebbles for every questionnaire)
• Membership survey (10 pebbles)

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• Publicize and host at least two programs that
  focus on developing the professional, political
  and personal development of your members and the
  community (20 pebbles each)
• Encourage renewing members to become POWERWOMEN
  
  (25 pebbles per POWERWOMAN)
• Achieve 90 retention by year-end
  (100 pebbles)

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Resources v     Current Local Organization
Membership Roster (BPW/USA
Website) v     Survey for people who do not plan
to renew their dues v     Sample letter thanking
people for renewing their membership v     Sample
membership survey     
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Additional Resources v BPW/USA Membership
Renewal Forms v     New Member Orientation v    
BPW/USA Mentoring Program v     Membership
Recruitment and Retention Manual v     POWERWOMAN
Form
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Membership Recruitment

• Every person you meet or work
  with is a potential new member
• One-on-one contact
• Effectively-planned recruitment program
• Membership campaign should focus on specific
  goals and activities
• Encourage At-Large Memberships as alternative

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• Membership Campaign (100 pebbles)
• LO assessment
• Campaign plan
• Prepare publicity, recruiting and retention
  materials
• Launch the campaign
• Evaluate
• Recognize top recruiter and key volunteers

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• Professional, political or personal event -
  include a membership recruitment component (75
  pebbles)
• Demographic information - individual member -
  your local (40 pebbles)
• Develop recruiting materials (30 pebbles)
• Recruit two new members and be a POWERWOMAN
  (125 pebble each POWERWOMAN)
• Develop a membership packet for prospective
  members. (1 pebble per packet given to a
  guest)

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• Follow-up letters to every guest. (2 pebbles per
  guest)
• Welcome Packet for new members (30 pebbles)
• New member orientation/induction (5 pebbles per
  orientation)
• Mentor new members (5 pebbles per member mentor)
• Increase At-Large Membership by at least two (2)
  members. (200 pebbles)
• Achieve an overall 10 increase in membership
  from the previous year. (50 pebbles)

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Resources v     Membership Campaign
Guidelines v     Membership Recruitment and
Retention manual v     POWERWOMAN Form v     Fact
Sheet on BPW/USA member services v     Signature
event information v     BPW/USA website  
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Young Careerist (YC) Program

• BPW/USA Signature Event
• One of the most powerful tools
• for increasing visibility in the community
• for recruiting young women

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• Recruit at least four young career women to
  participate (50 pebbles)
• Host a Young Careerist Program
  (75 pebbles)
• Offer paid membership to your locals top
  participant (100 pebbles)
• Media release before and after Young Careerist
  event (20 pebbles each)
• Financially support your Young Careerist to
  participate in the state Young Careerist program
  (50 pebbles)

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• Resources
• v Virginia Allen Young Careerist Guidelines
• National Legislative Platform

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Individual Development Program (IDP)

• Member retention tool
• Personal professional development
• Develop stronger members stronger leaders

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• Recruit at least four participants
  (50 pebbles)
• Host Individual Development Program
  (75 pebbles)
• Offer paid membership to Individual Development
  Speak-off winner (100 pebbles)
• Media release before and after ID Program
  (20 pebbles each)
• Financially support IDP Speak-off winner to
  participate in state IDP speak-off
  (50 pebbles)

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Resource   v     BPW/USA Individual Development
Program manual  
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Foundation

• Charitable arm of BPW/USA
• Contributions to the Foundation
  are tax deductible
• Career Advancement Scholarships
• Develops programs corporate partnerships that
  address workingwomens issues 

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• Invite prior Foundation scholarship winners to
  speak at your meeting (25
  pebbles)
• Publicize local organization scholarship
  recipients (10 pebbles per publication)
• Publicize Career Advancement Scholarship
  application process (10 pebbles
  per publication)

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• Feature information about BPW Foundation at
  meeting request donations or hold fundraiser
  (25 pebbles)
• Average donation 10 per member (25
  pebbles)
• 100 member participation at any monetary level
  (25 pebbles)

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Resources v     LO Leadership Resource
Guide v     Foundation PowerPoint
Presentation v     BPW/USA Foundation Scholarship
Recipient lists v     BPW/USA Foundation Donation
Forms v     101 FACTS
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Chartering New Local Organizations

• Charter at lest one new local
• Reach out to businesses, schools, communities
• Straightforward and unafraid!

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• Create a POWERWOMAN team (30 pebbles)
• One POWERWOMAN serve as liaison with proposed or
  new local (25 pebbles)
• Visit the proposed location for the new local
  (100 pebbles)
• Keep State Membership Chair aware of plans and
  status (25 pebbles)
• Assist in creating list of prospective members of
  organizational event (25 pebbles)

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• Plan informational meeting/open house to
  determine interest
• Set date, time, location (25 pebbles)
• Invitations to prospective members, state,
  regional/district officers, other guests (25
  pebbles)
• Notify media (25 pebbles)
• Plan the agenda (25 pebbles)
• Confirm refreshments and other pertinent plans
  (25 pebbles)

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• 7. Charter a NEW local!
• Set date, time and location for charter party
  (50 pebbles)
• Invite charter members, prospective members,
  National, State, Regional/District Officers, and
  other dignitaries (50 pebbles)
• Notify the media (25 pebbles)
• Plan the agenda (25 pebbles)
• Confirm refreshments and other pertinent plans
  (25 pebbles)

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• Conduct/assist with the Chartering Ceremony (50
  pebbles)
• Assure that appropriate paperwork is completed
  and forwarded to BPW/USA (25 pebbles)
• Notify locals in your state and request donations
  to help the new local (50 pebbles)
• Continue liaison arrangement for a minimum of six
  months (100 pebbles)

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Resources v   www.bpwusa.org v Any National
Membership Committee Member
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Grassroots Lobbying Legislative Issues

• One of BPWs strengths is our focus on
  legislative issues
• Legislative Platform outline of year-long
  advocacy issues
• Public Policy Resolutions
• BPW/PAC
• Get Out The Vote (GOTV)

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•  
• Lobby as an individual on a BPW legislative
  issue. (50 pebbles each)
•  Participate in a state or national Lobby Day.
  (25 pebbles) 
• Discuss National Legislative Platform and current
  Public Policy Resolutions during an LO meeting.
  (25 pebbles) 
• Conduct a discussion on the Equal Rights
  Amendment (ERA) and/or Affirmative Action.
  (25 pebbles each)
• Write, and have published, a letter to the editor
  about a legislative issue. (10
  pebbles each)

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• Host a candidates forum. (50
  pebbles)
• Plan and execute a Get-Out-the- VOTE campaign.
  (50 pebbles)
• Information about BPW/USA PAC at a LO Meeting and
  follow-up with a request for a donation and/or
  hold a PAC fundraiser. (25 pebbles)
• Write (and have published) a letter to the editor
  about the importance of exercising your vote.
  (10
  pebbles per letter)
• Meet the goal of 5 per member average PAC
  donation. (25 pebbles)

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• Resources (Grassroots Lobbying)
• v     Grassroots Advocacy Tool Kit
• v     Building Alliances
  v     Get-Out-the-Vote Campaign Guidelines
• v     PAC Report
• v     BPW/USA Website
• v     101 FACTS

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Resources (Legislative Issues) v     Legislative
Platform v     Current Public Policy
Resolutions v     Affirmative Action Fact
Sheets v     ERA Fact Sheets v     BPW/USA
Website v     ERA Tool Kit  
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Equal Pay Day

• Annual observance
• When women reach the same level of earning that
  their male counterparts reached during the prior
  calendar year
• Raise awareness
• Disparity in current earnings has negative
  impact on pensions
• Family issue

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• Equal Pay Day Proclamation (10 pebbles each)
• Article published in your local print media about
  the meaning of Equal Pay Day and/or your local
  organizations activities during Equal Pay Day
  (10 pebbles each)
• Public Service Announcement about the meaning of
  Equal Pay Day and/or your local organizations
  activities (10 pebbles each station)
• 4. Guest appearance on a radio or television
  program. (3-5 minute segment - 50
  pebbles)

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5. Host an Equal Pay Day event
(50 pebbles) 6. Write and have published a
letter to the editor about Equal Pay Day.
(10 pebbles) 7. Submit your LOs achievements
for BPW/USAs Giraffe Award
(25 pebbles) 8. Members join Red Purse
Society (20 pebbles each)
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Resources v    Equal Pay Day Tool Kit v
   BPW/USA Website v Local Organization
Leadership Resource Guide v GAO Report v
101 FACTS v Giraffe Award Criteria
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• Maintain a strong and
  enthusiastic leadership team
• Critical to the sustained
  growth strength of the local
• Year-end review of
  accomplishments member participation
• Strong nominations committee
• Time to turn over historical and management
  records, awards, and any other precious items
  that are often misplaced or lost from year to
  year

Year-end Officer Transition
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• Select a nominations committee (no later than
  February) (20 pebbles)
• Hold an orientation (no later than May) (50
  pebbles)
• Review progress toward stated goals and establish
  a plan for the upcoming year.
  (45 pebbles)
• Letter to members (45 pebbles)
• Recognize and reward key members for their
  contribution to the LO (25 pebbles)
• Publicize the installation of new officers.
  (15 pebbles)

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Resource LO Leadership Resource Guide
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IMPORTANT DATES! Registration Deadline October
1, 2005 Program Period June 1, 2005 May 31,
2006 Completed submissions due to BPW/USA
June 13, 2006
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Registration Form must be mailed, faxed or
emailed to 2005-06 BPW/USA Membership
Chair Brenda D. Gunn
2900 W. Broadway, Suite 206
Louisville, KY 40210-1343 Fax (502)
852-4643 bpwmembership_at_yahoo.com
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Awards

• Every local has the opportunity to participate
  and be recognized!
• No minimum number of pebbles are required for
  entry!
• Top 30 of all entries will receive recognition
• Complete just one Stepping Stone, submit your
  entry, and you will be recognized for your
  accomplishment!

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