Create Local Values on Cyberspace

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Create Local Valueson Cyberspace

• Cheng-Hong Cho, PhD.
• chc_at_urmap.com

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• What have you expected from e-commerce?
• Doing business with the world
• Less restriction on business hours
• Less restriction on geographical location
• What do you need for doing e-commerce?
• A good catalog of your merchandizes
• A reliable payment system
• An efficient logistic service

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What does the internet have in store for you?

• The internet has dramatically changed the way
  consumers shop. People are increasingly getting
  their shopping information even for offline
  purchases online. No matter what type of store
  you are, people are looking for you online.
• Simply having a website isnt enough. You need
  to be everywhere your customers are search
  engines, shopping center sites, comparison
  shopping sites
• even mobile handsets.

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Amount of offline retail spending influenced by
online research
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Why online shoppers buy offline
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• Food for thoughts
• Are you going to purchase a wood sculpture from
  an Indonesian e-shop or buy one at your next trip
  to Bali?
• Are you going to do the online purchasing for
  something you need tonight?
• And a more important question
• Where do you spend most of your money?

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• The big thing
• Cyberspace connects you to the world
• E-commerce brings the world at your service
• E-commerce makes the world your market
• The next big thing
• Local search connects you back to where you are
• Where you care most
• Where you spend most of your money

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• Create Local Values on Cyberspace
• E-commerce
• A global tool
• Local search
• A new tool to help the local businesses
• Find local product/service providers
• Find local products/services

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• The e-local business
• Look for local shops / service providers
• Look for the shops
• Look for the service providers
• aka. Yellow page
• Look for products / services
• Look for designated goods
• Look for needed services
• aka. Catalog

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• Participants of the e-local business
• Local search service provider (local navigator)
• Location oriented search
• An open architecture for participation
• (aka. Web 2.0)
• E-commerce of local businesses
• Search-friendly catalog
• Online consulting/customer services
• Online booking/transaction

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• Ladder of the local navigation
• Find locations of shops / service providers
• Reach websites of shops / service providers
• Find and compare the prices and qualities of
  available local merchandizes and services
• Purchase local merchandizes or book for local
  services

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• Find locations
• Online yellow page
• Directory of shops / service providers
• Indexed by classification or tags
• Address and phone number
• Map of the shop
• Driving direction / mass transportation guide
• Direct call (VoIP to the shop) when available

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• Reach websites (e-shops)
• Local portal
• Online navigation to websites (e-shops)
• Shops / service providers
• Indexed by classification or tags
• Shop by shop

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• Find merchandizes / services
• Online comparison shopping
• Find and compare the prices and qualities of
  available local products and services

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• Purchase merchandizes or book for services
• Online comparison shopping
• Find and compare the prices and qualities of
  available local products and services
• Online transaction / booking

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• Degrees of your involvement
• Find the location of your shop
• Reach your website / e-shop
• Find your merchandizes and/or services
• Purchase your merchandizes or book for your
  services

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• Find the location of your shop
• Register and update your business information on
  the directory (online yellow page )
• Location / address
• Phone numbers / VoIP connection
• Business hours
• Classification or tags

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• Reach your websites / e-shops
• Local portal
• Register and update your business information on
  the directory
• Search engine friendly

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• Find your merchandizes / services
• Register and update your business information on
  the directory
• Search engine friendly
• Follow the standard electronic data exchange
  protocol
• Tag your products and services properly

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• Purchase your merchandizes or book for your
  services
• Register and update your business information on
  the directory
• Search engine friendly
• Follow the standard electronic data exchange
  protocol
• Properly tag your products and services
• A reliable payment system
• An efficient logistic service

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• Extra efforts?
• Little to nothing
• Little efforts for those without websites
  (e-shops)
• No efforts for those with websites (e-shops)
• Why?
• The local navigator does the work

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• Local navigator in Taiwan
• Mashup
• houses
• restaurants
• hotels (online reservation)
• POI real-time camera
• job opportunities
• blogs and video logs
• Map POI maintained by user
• Social networking created by user
• Online reservation

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An example of restaurant list
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An example of video logs
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An example of user-created POI
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More platform instant messenger

• Map services for instant messenger
• extends the reach and service domain
• a new tool for enterprise applications

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More platform mobile phones

• Personalized LBS
• Mobile online service (3G?WiFi?WiMax)
• GIS LBS Web2.0 online service

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• A great venture manifests innovation and
  ingenious new combination of online tools

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Thank you