Brainstorming

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Brainstorming Organizing Content
Audience Needs
GOAL
Topic
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Types of Presentations
Persuade/Sell
Marketing Presentations Seeking approval and
support for ideas, programs, facilities
Inform
Orientation to new product or procedure,
classroom lecture, status report.
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Types of Presentations
Motivate/ Inspire
Fire up or move people. General Pattons address
to his troops is an example.
Entertain
Welcoming new employees, presiding at a
retirement, contributing at a roast.
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Brainstorming Organizing Content
GOAL
Audience Needs
Topic
Brainstorm
Organize
Outline
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Use Ordinary, Everyday Language

• Keep what you say simple and straightforward.
• Use simple, concrete words.
• Use short direct sentences.

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Use Ordinary, Everyday Language

• Use words your audience expects to hear.
• Use active rather than passive verbs.

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Use Active Verb Forms

• In active sentences, the subjects of the
  sentences act.
• I hear the sound.

• In the passive sentences, the subject of the
  sentence is acted upon.
• The sound was heard.

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Active Passive Voice

• Dave invested 2,000 in the stock market.

• Two thousand dollars was invested in the stock
  market by Dave.

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Active Passive Voice

• My lamp was broken during the move.

• The movers broke my lamp.

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Active Passive Voice

• The 1980 eruption of Mount St. Helens destroyed
  millions of dollars of property.

• Millions of dollars of property was destroyed by
  the 1980 eruption of Mount St. Helens.

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