Prsentation PowerPoint

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The multivariate model an its measurement
implications Todd Lubart Université Paris
Descartes Institut Universitaire de France

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Cognition Intelligence Knowledge
Conation Personality Motivation
Domain-relevant Creative capacities
Affect
Creative Production
Environement
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Multivariate approach

• Cognition Selective encoding, comparison,
  combination, divergent thinking, evaluative
  ability, knowledge,
• Conation Cognitive styles (ex intuition),
  personality traits (ex risk taking), motivation,
  
• Affect State, trait, valence, intensity,
  idiosyncrasy,
• Environment physical setting (e.g. plants,
  noise), material resources, social-organisational
  setting, culture,

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Profile for person  X 
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Task Analysis

• Ex Creative designer vs creative manager
• Identify
• The specific set of resources involved in a
  particular activity
• The relative weights of these different factors
• The way that the resources are integrated

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Task Analysis Methodology

• Job profile
• Critical incident technique
• Contrasted group analysis

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Profile for Task 1
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Putting it all together Relating individual
and task profiles

• Individuals can be described by a profile of
  cognitive, conative, affective and environmental
  factors
• Tasks can also be described by a profile of
  factors needed for creative performance
• The individuals profile will match the task
  profile more or less, leading to differential
  levels of performance across tasks.

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Measurement and selection

• Measures of multiple factors cognitive ability
  tests, personality questionnaires, environment
  questionnaire
• Selection based on matching individuals profiles
  to task requirements

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Creativity training - Education

• Training should focus on multiple factors
• Individualized training programs
• Training includes enhancing abilities and
  learning when to use them during the creative
  process

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Conclusions

• The match/ mismatch between an individuals
  psychological profile for creativity, the
  requirements of a task in terms of creativity,
  and the features of the organisational context to
  support creativity are the keys to understanding
  creativity.

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Policy Implications

• At individual and societal levels, the key to
  creativity optimization is person-task fit (e.g.
  , guidance counseling)
• Different task domains, in different societal
  contexts can be described as variants of a
  general model, with differential weights for each
  psychological  ingredient  of creativity.
• Individuals creative capital can be developed
  via societal investment in education, notably
  individualized educational programs (IEP)