Marie%20Zezulkova%20City%20of%20Brno%20Head%20of%20City%20Strategy%20Office

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Marie ZezulkovaCity of BrnoHead of City
Strategy Office
City of Brno, Czech Republic
Innovations challenge to cooperation of the
city and the region
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Basic information

• number of population 370,000
• the metropolis of South Moravia Region 1,13
  mil.
• the most important trade fair centre of the
  Czech Republic
• city of universities, seat of courts and other
  national institutions
• attractive tourist destination (Tugendhat Villa
  UNESCO, Grand Prix of the Czech Republic)
• railway, road and air transport crossroads
• both historical and modern city
• city with the cultural tradition
• city of science and research
• city of a great developing
• potential

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Changing economy
Austrian Manchester
City of ???
Research, development, innovations and
universities, strategic services
Engineering and textile industry
Development without any (strategic) framework

The need of formulation and updating the
strategic development plan, PR and territorial
marketing
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Brno will become the centre of research,developme
nt and innovations
MICROSCOPIC LABORATORY OF THE ACADEMY OF SCIENCES
MASARYK UNIVERSITY
BRNO UNIVERSITY OF TECHNOLOGY
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Courage to have the great city vision

Vision - the city of Brno in 2020
VISION
These priorities lead to the (strategic) vision
P I L L A R
P I L L A R
P I L L A R
Image and commu-nication
Local economic develop-ment
Quality of life (with environ-ment)
Research, develop-ment, innovations and education
Transport and technical infrastruc-ture
Base of modern city
PRIORITIES
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Determinants of attractivity

• expanding local economy FDI
• strong research and development potential thanks
  to well developed business support infrastructure
  (establishment of South Moravian Innovation
  Centre, Czech Technology Park, Regional
  Development Agency)
• highly educated human resources (increasing
  number of students)
• logo of the city, successful implementation of
  the corporate design

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Industrial zones and Czech Technology Park
BRNOINDUSTRIALZONE
CZECH TECHNOLOGY PARK
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New types of investments administrative
buildings
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Revitalization of brownfields, leisure-time
activities
TRANSFORMATION
OF VANKOVKA
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Partners in cooperation

• CEITEC is a joint project of Brno Universities
  and scientific-research
• institutions
• Masaryk University in Brno
  
• Brno University of Technology
• Academy of Sciences of the Czech Republic
  (Institute of Biophysics of the ASCR, Institute
  of Analytical Chemistry of the ASCR, Institute of
  Scientific Instruments of the ASCR, Institute of
  Physics of Materials of the ASCR, Institute of
  Animal Physiology and Genetics of the AS CR)
• Mendel University of Agriculture and Forestry in
  Brno
• University of Veterinary and Pharmaceuticy Brno
• Veterinary Research Institute
• Cooperating partners are also

South Moravian Region
City of Brno
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Preliminary project structure

• The CEITEC will consist of four closely
  cooperating centers of the top research in the
  area of life sciences, material sciences and
  advanced technologies and the group of
  information technologies
• - Mendel Research Centre
• - Biomedical Research Centre
• - Centre for Protection of Animals and
  Humans
• - Centre for Advanced Materials and
  Technologies
• - Dpt. of computer and information
  technologies

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Problems to solve

• implementation of strategy in connection with
  the budget
• preparation of developing projects of a high
  quality with the potential of EU funding
• effective cooperation between municipality and
  private sector
• communication strategy
• systematic territorial (city) marketing

Issues for discussion
What indicates the success of the city
strategy?What indicates the successful
territorial marketing?
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Brno Agglomeration
The weakness of Strategy for Brno it is limited
by administrative borders of the city
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Big projects require cooperation
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www.brno.cz
Thank you for your attention!
zezulkova.marie_at_brno.cz