Title: Marie%20Zezulkova%20City%20of%20Brno%20Head%20of%20City%20Strategy%20Office
1Marie ZezulkovaCity of BrnoHead of City
Strategy Office
City of Brno, Czech Republic
Innovations challenge to cooperation of the
city and the region
2 Basic information
- number of population 370,000
- the metropolis of South Moravia Region 1,13
mil. - the most important trade fair centre of the
Czech Republic - city of universities, seat of courts and other
national institutions - attractive tourist destination (Tugendhat Villa
UNESCO, Grand Prix of the Czech Republic) - railway, road and air transport crossroads
- both historical and modern city
- city with the cultural tradition
- city of science and research
- city of a great developing
- potential
3 Changing economy
Austrian Manchester
City of ???
Research, development, innovations and
universities, strategic services
Engineering and textile industry
Development without any (strategic) framework
The need of formulation and updating the
strategic development plan, PR and territorial
marketing
4Brno will become the centre of research,developme
nt and innovations
MICROSCOPIC LABORATORY OF THE ACADEMY OF SCIENCES
MASARYK UNIVERSITY
BRNO UNIVERSITY OF TECHNOLOGY
5Courage to have the great city vision
Vision - the city of Brno in 2020
VISION
These priorities lead to the (strategic) vision
P I L L A R
P I L L A R
P I L L A R
Image and commu-nication
Local economic develop-ment
Quality of life (with environ-ment)
Research, develop-ment, innovations and education
Transport and technical infrastruc-ture
Base of modern city
PRIORITIES
6Determinants of attractivity
- expanding local economy FDI
- strong research and development potential thanks
to well developed business support infrastructure
(establishment of South Moravian Innovation
Centre, Czech Technology Park, Regional
Development Agency) - highly educated human resources (increasing
number of students) - logo of the city, successful implementation of
the corporate design
7Industrial zones and Czech Technology Park
BRNOINDUSTRIALZONE
CZECH TECHNOLOGY PARK
8New types of investments administrative
buildings
9Revitalization of brownfields, leisure-time
activities
TRANSFORMATION
OF VANKOVKA
10Partners in cooperation
- CEITEC is a joint project of Brno Universities
and scientific-research - institutions
- Masaryk University in Brno
- Brno University of Technology
- Academy of Sciences of the Czech Republic
(Institute of Biophysics of the ASCR, Institute
of Analytical Chemistry of the ASCR, Institute of
Scientific Instruments of the ASCR, Institute of
Physics of Materials of the ASCR, Institute of
Animal Physiology and Genetics of the AS CR) - Mendel University of Agriculture and Forestry in
Brno - University of Veterinary and Pharmaceuticy Brno
- Veterinary Research Institute
- Cooperating partners are also
South Moravian Region
City of Brno
11Preliminary project structure
- The CEITEC will consist of four closely
cooperating centers of the top research in the
area of life sciences, material sciences and
advanced technologies and the group of
information technologies - - Mendel Research Centre
- - Biomedical Research Centre
- - Centre for Protection of Animals and
Humans - - Centre for Advanced Materials and
Technologies - - Dpt. of computer and information
technologies
12Problems to solve
- implementation of strategy in connection with
the budget - preparation of developing projects of a high
quality with the potential of EU funding - effective cooperation between municipality and
private sector - communication strategy
- systematic territorial (city) marketing
Issues for discussion
What indicates the success of the city
strategy?What indicates the successful
territorial marketing?
13 Brno Agglomeration
The weakness of Strategy for Brno it is limited
by administrative borders of the city
14Big projects require cooperation
15www.brno.cz
Thank you for your attention!
zezulkova.marie_at_brno.cz