Sport Tourism Development Project

1
Sport Tourism Development Project

• Paul Charbonneau
• Brantford January 12, 2006

2
Key Figures

• Over 200,000 sporting events held each year in
  Canada.
• Sport Travel represents 2.4 billion in total
  tourism spending, annually.
• Canadian Tourism Commission - 2004

3
Economic Impacts
From the Sport Tourism Economic Assessment Model
- CSTA
4
Budget Surpluses
5
More Impacts

• Economic
• It costs less to host an event than it does for
  your team to go to one
• People
• Volunteer involvement, marketable job skill
  development
• Sport
• Expose community to a new or emerging sport
  creates opportunity to grow the sport
• Capital investment, facility refit

6
Sport Tourism Development

• Growing Industry
• Trillium Grant to develop assistance material for
  Ontario communities
• 2 years
• Original goal to create template documents for
  bidding, best practices for hosting, conduct
  education workshops

7
Workshops

• Huntsville September 2005
• Every sector represented
• Strong support for ST development
• CSTA Strategy Planning Template
• Small town with big ideas
• North Bay November 2005
• Cross-section of sectors and surrounding
  communities
• Media coverage on radio and TV (segment broadcast
  from Parry Sound to Sault Ste Marie over 3 days)
• Focused on structure for Sport Tourism department
  and strategy for bidding on events
• Working group created to begin developing
  strategy

8
Workshops

• Next Workshops
• Oshawa Jan 17
• St Catharines Jan 31
• Mississauga Feb 22
• Dryden Feb 25
• Sarnia Mar 3
• Brantford End of Feb
• Others in the works
• Kingston
• Elliot Lake
• Brockville
• Sudbury

9
What Others Are Doing

• Huntsville
• Aggressively seeking out hosting opportunities
• Building their strategy to be more effective
• Driven by Sport Council
• Kingston
• Facilities renewal driven by Economic Development
  office
• Partnering with Universities/Colleges
• Oshawa
• Mayors office drive behind over 100 million in
  Infrastructure for new facilities
• MLSE and College partnerships

10
What Others Are Doing

• Peterborough/Kawartha Lakes
• Regional association being created
• Leveraging each others strengths and current
  facilities
• Hamilton St. Catharines
• Privately owned/built ice pads with partnership
  agreements for community use with city
• Windsor
• WESTA
• Partnerships with University and College, OHL
  team
• Extensive material on website, user-friendly

11

February 18th 19th, 2006 at the Westin Prince
Hotel Toronto, Ontario
www.sportalliance.com/momentum/momentum.html