ROLE OF MEDIA IN CONSTRUCTING THE CULTURE OF PEACE

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ROLE OF MEDIA IN CONSTRUCTING THE CULTURE OF
PEACE

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INTRODUCTION

• It is important to recognize medias potential
  for dialogue and mobilization of social forces
  for conflict transformation and progressive
  construction of culture of peace.
• Also acknowledge the importance of media in
  informing society, influencing opinion and
  perceptions and creating awareness among people.
• Media can be used as a bridge in peace-building,
  but it can be used to stir up the problem.

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TYPES OF MEDIA

• Oral Media Public gathering, political and
  social rallies, public addresses
• Print Media Books, pamphlets, magazines,
  newspapers, journal
• Electronic Media Television, Cinema, radio,
  internet, faxes, mobile
• Verbal and non-verbal means of communication
  drums, word of mouth, messages

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PERCEPTION OF THE MEDIA

• Systems of conveying information
• Systems of receiving and storing information
• Systems of processing information
• Systems of interpreting information
• Systems of persuading people to a particular line
  of thought

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PERCEIVED ROLE OF THE MEDIA IN SOCIETY

• Educate, inform and entertain people
• To promote development and social harmony.
• To enlighten the public on matters of importance
• To be a public watchdog on those in power
• To be societys social conscious
• To advance and protect the objectives of the
  state, governments, regimes and groups
• To instruct leaders on their duties, obligations
  and responsibilities

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THEORIES OF MEDIA INFLUENCE

• Media as Ideological tool
• Media as Agenda Setter
• Media as a propaganda toolManufacturing consent
  theory
• Media as foreign policy maker CNN EFFECT
• Media Dependency theory

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COMMUNITY MEDIA

• It believes that everybody has a story to tell,
  unlike other training or interim media where one
  speaks on behalf of the people. In community
  media people speak for themselves.
• Community media is an empowerment as opposed to a
  profit-making venture eg a community radio is not
  dependent on commercials and the money they bring
  in. What matters is the articulation of
  information that affects the community.

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FORMS OF COMMUNITY MEDIA

• Community newsletters
• Community radio
• Community Video production
• Community resource centres
• Participatory theatre and drama, songs, dance and
  music.