Collaborative Realtor Resource

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Collaborative Realtor Resource

• OLIT 593-007
• Web 2.0 For Ed and Training
• Dr. Kevin Brady
• By Myra Herrmann

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Objective

• Harness and build upon the collective
  intelligence of the real estate community by
  creating a collaborative and user-friendly
  environment in which to share knowledge and
  experience
• Support the development of competitive skills and
  continuous learning and knowledge acquisition

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Problem Statement
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Problem Statement (contd)
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Problem Statement (contd)
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Audience

• Keller Williams Realtors
• Listing Agents
• Buyers Agents

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KW Environment/Philosophy

• Knowledge
• Powerful curriculum through Keller Williams
  University keeps our associates ahead of trends,
  tools and advancements in the real estate
  industry.
• Teamwork
• Unlike other real estate companies, Keller
  Williams Realty was designed to reward agents for
  working together, to serve our clients better.
• Reliability
• Keller Williams Realty was founded on the
  principles of trust and honesty, emphasizing the
  importance of having the integrity to do the
  right thing and always putting our clients needs
  first.
• Speed
• Leading-edge technology solutions accelerate our
  associates efficiency and productivity.
•  

8
KW Environment/Philosophy

• Knowledge
• Powerful curriculum through Keller Williams
  University keeps our associates ahead of trends,
  tools and advancements in the real estate
  industry.
• Teamwork
• Unlike other real estate companies, Keller
  Williams Realty was designed to reward agents for
  working together, to serve our clients better.
• Reliability
• Keller Williams Realty was founded on the
  principles of trust and honesty, emphasizing the
  importance of having the integrity to do the
  right thing and always putting our clients needs
  first.
• Speed
• Leading-edge technology solutions accelerate our
  associates efficiency and productivity.
•  

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KW Environment/Philosophy (contd)

• 3 Offices
• 9201 Montgomery Blvd NE Albuquerque NM 87111
• 901 Rio Grande Blvd NW Albuquerque NM 87104
• 6240 Riverside Plaza NW 100 Albuquerque NM 87120
• 241 Agents
• 70 work from home
• Albuquerque KW intranet (not widely used)

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Learning Theories/Philosophies

• Experiential Learning (Kolb, Hahn, Dewey)
• Visual Learning
• Critical Thinking
• Retention
• Comprehension
• Organization
• Productive Inquiry (Dewey)
• Transferability (i.e. motivation, applicability,
  context, generalizability)

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Constraints

• Resistance to change
• Fear of technology
• Not aware of resource
• Inability to access or update site
• Reluctance to share experience and/or knowledge

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Project Design

• Develop project proposal
• Review needs analysis, objective and scope of
  project with Technology Committee
• Storyboard proposed implementation/model
• Evaluate/choose Web 2.0 Tools

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Web 2.0 Tools
Evaluation of Web 2.0 Tools
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Web 2.0 Tools (contd)
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Site Outline
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Site Outline (contd)

• Private (invitation only) group
• Multiple moderators
• Pool submissions
• Keep tabs on discussions

Sample prototype
www.kwalbuquerque.wikispaces.com
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Evaluation/Assessment
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Evaluation/Assessment (contd)

• Identify members (i.e. KW Agents/Brokers)
• Assign unique identifier by email address
• Survey members for experience/background (i.e.
  profile)
• Monitor usage of resource
• Evaluate/assess usage of resource by member
  profile
• Determine goal for number of hits/updates per
  month
• Compare actual hits/updates to goals
• If actual fails to meet expectations, investigate
  cause
• Realtors are not aware of resource or
• Do not know how to access or update the resource
  or
• Do not understand the benefit of knowledge
  generation and sharing

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Evaluation/Assessment (contd)
KW Broker Survey
Age Group
Times/Day on Internet/Email
Hrs/Day on Internet/Email

• 18-30
• 31-42
• 43-51
• 52-61
• 62

• Once per day
• 1 3 times
• gt 3 times per day

• lt 1 hr
• 1 2 hrs
• gt 2 hrs per day

Yrs in Real Estate
Computer Skill Self-Evaluation

• Novice (limited skill and experience)
• Capable (familiar with common applications)
• Experienced (comfortable with new technology)
• Savvy (leading edge expert)

• lt 5 yrs
• 5 10 yrs
• 11 20 yrs
• gt 20 yrs

Prior Work Experience
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Evaluation/Assessment (contd)

• Identify members (i.e. KW Agents/Brokers)
• Assign unique identifier by email address
• Survey members for experience/background (i.e.
  profile)
• Monitor usage of resource
• Evaluate/assess usage of resource by member
  profile
• Determine goal for number of hits/updates per
  month
• Compare actual hits/updates to goals
• If actual fails to meet expectations, investigate
  cause
• Realtors are not aware of resource or
• Do not know how to access or update the resource
  or
• Do not understand the benefit of knowledge
  generation and sharing
• Solicit/review member feedback

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Evaluation/Assessment (contd)

• Potential Remedies
• Additional training
• Interviewing knowledgeable Realtors to intercede
  in inputting data
• Publicize examples/stories of successful use of
  shared knowledge
• Incentives offered for sharing knowledge (i.e.
  updating wiki space)
• Acknowledgement via monthly sales meeting
• Personal/individual email gratitude/recognition
• KW items (i.e. folders, stationary, marketing
  services, etc) based on contribution levels

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Going forward

• Seamless mash-up of Web 2.0 tools vs links
• RSS to notify when Whats this? and new photos
  are uploaded
• One-time date entry
• Developing online tutorials by category
• Offering face-to-face home tours applying the
  online knowledge

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Questions / Feedback

• Thanks!