The Better Beef Story

1
The Better Beef Story

• Presented by Lorne Goldstein former CFO and CEO

2
Outline of Presentation

• Brief History
• Top Ten Lessons Along the Way
• What we are doing today

3
History

• 1957 - 5 Dutch brothers immigrate to Canada
• 1972 - brothers buy plant in Toronto
• 1975 - deJonge brothers try and buy an insolvent
  packing plant in Hamilton, Ontario
• 1978 No money!!

4
History (contd)

• 1979 to 2000 controlled and constant growth
• 2001 our leader gets sick and steps back
• 2004 BSE a major crisis becomes an
  opportunity
• 2005 Sell to multi-national

5
Top Ten Lessons Along the Way

• Have a plan.
• Be ready to re-invent yourself and/or company.
• Align company and personal values.

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Top Ten Lessons Along the Way

• Decide what type of company you are.
• Set Goals.
• Communicate.
• Make sure you, as CEO, do not have a specific job.

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Top Ten Lessons Along the Way

• Get out of the office.
• Never worry about what the other guy is doing.
• There are no bad businesses only bad business
  people.

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What we are Doing Today

• Binbrook Holdings
• Loans and Investments in companies that are like
  minded to us
• 750,000 to 3,500,000
• Together We Build Value

9
Questions