Social Cognition

1
Chapter 3

• Social Cognition

2
Social Inference

• Cognitive Factors
• Salience distinctiveness of stimulus
• Priming
• Biases
• Selective attention
• Self-fulfilling prophesies
• Rosenthal Jacobson (1968)
• Mood

3
Schemas

• Cognitive structures used to process social
  information
• Types of Schemas
• Person schemas (stereotypes)
• Self-schemas (self-concept)
• Situation schemas (scripts)
• Availability and accessibility

4
Schemas (cont.)

• Advantages
• Process complex amounts of information
• Interpret and evaluation new information
• Disadvantages
• Schemas fill in gaps Hastorf Cantril (1954)
• Apply schemas even when they dont fit
• Difficult to change a schema

5
Heuristics

• Mental Shortcuts
• Availability
• Representativeness
• Anchoring and Adjustment
• False consensus and uniqueness
• Gamblers fallacy
• Framing

6
Counterfactual Thinking

• Tendency to imagine outcomes in a situation
• Sympathy and Regret
• Upward vs. Downward Counterfactual Thinking
• Inaction Inertia